We all love parties, whether it be a fancy wedding party or some casual get-together in . If you are throwing a party in a restaurant, then you need not worry about the catering. However, if you plan to arrange a party at your house, you can well imagine how difficult it could be to cook food for 20 to 30 guests. In such a case, it is advisable that one hire a good catering service to do the job.

Animal Show Entertainment

 

Whether you are a solo esthetician, stylist or massage therapist - going it on your own has its benefits and challenges. Without a retail location, you may feel that you are at a marketing disadvantage to salons or day spas. Little do you know, most of those day spas and retails paying a pretty penny for retail space are thinking YOU are a smart cookie--- because you have very little overhead and no employees. Just like most things in life, the grass is always greener on the other side. As for building your solo practice, here are must-do marketing actions to take to bring new clients.

1. Get a marketing plan. If you are a rabid Friends fan like me, you might remember the first season episode when Phoebe laments "Get a plan?! I don't even have a pluh." And while it may seem overwhelming to create one, it is can actually make your life easier once you have one. The beauty of a marketing plan is that you know what you are going to spend, do (and NOT do) for marketing month by month. If you don't know where to start, drop me a note or call me. With a few phone calls and emails, I'll get to know your goals, budget, background and help you craft a plan that will put you in control.

2. Set up a client contact system. This can be paper-based or using a client database on your computer. The goal here is to remind you to reach out to clients you have seen before. Some occasions to do this are:

*Two days post treatment to see if they have any questions. Inquire about how they feel about their skin (any flare-ups?), their neck/back/etc. that they mentioned prior to their massage or if they have any styling questions about their new cut.

*Birthdays. You may be the only person to send them a card!

*If you have seen them in six weeks - or whatever would be your recommended interval for the next service.

*Three weeks after purchasing a product - do they need more?

*Client anniversary thank you - every year they have been a client, send them a little thank you note. Hand written cards are so very special these days, but email greeting cards are just as effective as getting the point across that you appreciate their loyalty.

You can see that tracking client activities and creating a system to remind you of these things is essential.

3. Reward for referrals. Review my No Cost Referrals tips and create a system that works for you. Building your business by word of mouth is the most inexpensive marketing around... don't be afraid to be generous to clients you refer you. A $25 Starbucks card for one client can save you from a $800 newspaper ad that brings in the same number of new clients (you got... just one.) No need for a fancy points system... your business cards (yes you need 'em) will do the trick. Give your clients extras when they book an appointment and list on your cards: "I build my business through referrals and would be delighted to help your friends or relatives."

4. Leverage the Internet. Having a website is, in my humble opinion, absolutely critical for any business. Use lower cost hosted solutions like Inspirational Web Hosting or SpaBoom - businesses that understand yours and provide low cost and easy to use solutions. On your site, be sure to collect emails and allow instant gift certificate purchase. Online sales is a nice perk, but not for everyone because you have to then ship out products very quickly after receiving the online order. If you are in a treatment room all day, this might be cause a delay... just be careful to correctly set customer expectations.

While there are several more marketing activities I'd recommend like a professional logo, or printing a brochure, there are also things you should not waste money on. Avoid advertisements and direct mail. The cost will most certainly outweigh the benefit you'd receive as a single practitioner.

Be sure to track your marketing pennies well. It is important to be conscious about how much (and where) you are spending your marketing dollars so you can decide whether to continue or not.

How to Find Quality Event Planning and Event Production Services

Food Truck Or Cart Services

Cape Town Wedding Coordinator

We all love parties, whether it be a fancy wedding party or some casual get-together in . If you are throwing a party in a restaurant, then you need not worry about the catering. However, if you plan to arrange a party at your house, you can well imagine how difficult it could be to cook food for 20 to 30 guests. In such a case, it is advisable that one hire a good catering service to do the job.

Contortionist

 

Research is important whenever you are planning to invest on your events. Mainly for corporate event planning, as an event planner, you need to know which products and services your client would like to promote through his events.

So, even before you start planning for your corporate event, find out the answers to the following questions:

  1. How does your client enterprise promote their product?
  2. How does the enterprise wish to enhance their brand image
  3. What is the market value of the corporate and its products?
  4. Who buys their product?
  5. What are the selling points of their products?
  6. How they are ahead of behind of their competitors?

These questions may not be directly connected to your event planning for the corporate client, but the answers to these questions are going to help you tremendously. When and how?

Well, all event planners know that only planning a great event is not enough until you ensure good marketing and promotion for the event. These answers will help you immensely when you will start promoting your event.

When you use online marketing tools such as Email Marketing, Facebook and Twitter, your online event website, word of mouth and so on, start analyzing your research findings following SWOT Analysis method.

S for strengths, W for weaknesses, O for opportunities and T means threats. Now you categorically arrange your findings under suitable headings: Strengths, Weaknesses, Opportunities, and Threats.

Following this method, you can find out what aspects of your client and their product can be promoted to get a favorable impact on your prospective attendees.

The same analysis can be followed to find out what are the areas you need to focus more on while planning an event.

Collect brownies on the Strengths of your Event Management Organization:

Examples:

  • You have an experienced team with high motivation level
  • You use an online event management solution
  • You streamline your administrative workload
  • You have effective event promotion tools

Areas of Weaknesses you need to overcome or manage:

Examples:

  • Lack of funds
  • Inexperienced event team
  • Lack of media and corporate contacts etc.
  • Manual data entry

Factors allowing more Opportunities:

Examples:

  • Less competition
  • Support from the local authorities,
  • Modern infrastructure

Mark your Threats in Red:

Examples:

  • Strong competition
  • Bad weather
  • Backdated infrastructure

After the SWOT analysis, all highly practical information you needed to know before you plan an event will be just in front of you. Now with the results of your analysis, you develop a strategy to maximize the prospective of your strength points and opportunities. And on the other hand you make sure that you reduce the negative impact of the weaknesses and threats. When you have enough time, take a step forward and find out a way to overcome your weaknesses. Start using cloud based event management solutions which are an amazing way to streamline administrative workload, ensure attendee satisfaction, and the success of all your events.

Meeting Customer Needs And Wants

Scrapbooking

Cape Town Wedding Coordinator

We all love parties, whether it be a fancy wedding party or some casual get-together in . If you are throwing a party in a restaurant, then you need not worry about the catering. However, if you plan to arrange a party at your house, you can well imagine how difficult it could be to cook food for 20 to 30 guests. In such a case, it is advisable that one hire a good catering service to do the job.

Crochet

 

Anyone who has been assigned to plan a big event knows how much work and stress go into making sure every element comes together on time and as directed. A venue must be found and secured for the correct date. Food must be ordered and delivered or a pick-up must be coordinated. Entertainment must be found and booked. Multi-media concerns have to be taken care of as well. Guests need to be invited. Not to mention all of the thousands of other tiny details that must to come together on time to make an event work. If you're trying to attend to other duties at the same time, it can be maddening. For this reason, many companies find that when it's time to plan an event, it's best to hire a professional event planner to handle the job.

Event planning is a relatively new career field. Although the job itself is not new, many colleges and universities are beginning to offer event planning as a major or field of study. Event planners are trained to handle special events. If you are in inexperienced employee assigned to handle an event, you can spend most of your time just trying to find a good caterer or a good venue. Most professional event planners are invaluable for their contacts and lists of approved caterers, venues, entertainment, décor, etc. Many event planners are also trained to handle budgeting, advertising, and marketing of the event. They are also responsible for the planning of the event as well as on-site coordination on the scheduled day. If planning an event is in your company's future than an event planner will be an important asset.

Event Security Services For You and Your Company

Limousine And Chauffeur Services

Cape Town Wedding Coordinator

Magician

We all love parties, whether it be a fancy wedding party or some casual get-together in . If you are throwing a party in a restaurant, then you need not worry about the catering. However, if you plan to arrange a party at your house, you can well imagine how difficult it could be to cook food for 20 to 30 guests. In such a case, it is advisable that one hire a good catering service to do the job.

Bridal Shower Party Planning

 

There are a number of events and celebrations that require the help of a caterer. They include weddings, victory parties, birthday parties, campaign fundraisers, corporate events and other get-togethers. Each occasion or event requires different preparations, different types of food and different types of decorations. A good caterer can help you with all the preparation, plus guarantee you a delicious menu that your guests will not soon forget.

Planning and hosting any major event is not a simple task because there are number of things that need to be considered to make the event run smoothly. One of the first things to consider is the type of food service that will be provided. For example, do you want a sit down meal or is a buffet more appropriate. If you opt for a sit down meal, there are appetizers, salads, entrées, and desserts to think about. A buffet can offer a variety of choices arranged on long tables, or you can choose to go with stations where some of the food is prepared as a guest waits (spaghetti dishes are a good example). Each has its advantages and disadvantages and the host should be able to determine which one is the most appropriate to use.

Any caterer that you hire will need a lot of space to work in, so make sure that the food preparation area is large enough to accommodate the caterer and the staff. Also, make sure that the banquet area is large enough to accommodate the number of guests who will be attending the event. There is nothing worse than a crowded room, with tables that are too close and too many guests at each table.

Always sample a caterer's menu and make sure that you get quotes based on the number of people who are attending your event. This should include items like alcohol. Determine ahead of time if the bar will be "open" (free drinks) and whether or not there will be wine bottles on each table. Keeping all these details straight with the caterer will afford him or her the opportunity to realize your expectations, as well as prevent any conflicts in the final bill.

Convention Event Planning Services

Singer

Cape Town Wedding Coordinator

We all love parties, whether it be a fancy wedding party or some casual get-together in . If you are throwing a party in a restaurant, then you need not worry about the catering. However, if you plan to arrange a party at your house, you can well imagine how difficult it could be to cook food for 20 to 30 guests. In such a case, it is advisable that one hire a good catering service to do the job.

String Quartet Entertainment

 

Marketing professionals and specialist use many tactics to attract and retain their customers. These activities comprise of different concepts, the most important one being the marketing mix. There are two concepts for marketing mix: 4P and 7P. It is essential to balance the 4Ps or the 7Ps of the marketing mix. The concept of 4Ps has been long used for the product industry while the latter has emerged as a successful proposition for the services industry.

The 7Ps of the marketing mix can be discussed as:

Product - It must provide value to a customer but does not have to be tangible at the same time. Basically, it involves introducing new products or improvising the existing products.

Price - Pricing must be competitive and must entail profit. The pricing strategy can comprise discounts, offers and the like.

Place - It refers to the place where the customers can buy the product and how the product reaches out to that place. This is done through different channels, like Internet, wholesalers and retailers.

Promotion - It includes the various ways of communicating to the customers of what the company has to offer. It is about communicating about the benefits of using a particular product or service rather than just talking about its features.

People - People refer to the customers, employees, management and everybody else involved in it. It is essential for everyone to realize that the reputation of the brand that you are involved with is in the people's hands.

Process - It refers to the methods and process of providing a service and is hence essential to have a thorough knowledge on whether the services are helpful to the customers, if they are provided in time, if the customers are informed in hand about the services and many such things.

Physical (evidence) - It refers to the experience of using a product or service. When a service goes out to the customer, it is essential that you help him see what he is buying or not. For example- brochures, pamphlets etc serve this purpose.

SWOT Analysis In Event Planning: Why Research Is Important For Corporate Events

Barbecue And Grill Services

Cape Town Wedding Coordinator

Wedding Catering

We all love parties, whether it be a fancy wedding party or some casual get-together in . If you are throwing a party in a restaurant, then you need not worry about the catering. However, if you plan to arrange a party at your house, you can well imagine how difficult it could be to cook food for 20 to 30 guests. In such a case, it is advisable that one hire a good catering service to do the job.

Solo Musician Entertainment

 

Meeting the objective needs and subjective wants of customers to drive sales is the basis of most businesses. It is how they build business relationships, remain profitable, and how they expand into new territories. While the process of meeting those needs and wants may be different for each client or project, your goal is to lead your team in satisfying customer goals and expectations so your company will receive future work. Needs can be very similar between customers, while wants can vary enormously based on the different perceptions and diverse experiences of your client base

TALK WITH CUSTOMERS

In order to meet your customers' expectations, your team must first understand what those expectations are. Ways to determine this include:

¥ Meeting with customers

¥ Asking open creative questions about what is required

¥ Using a 'content mirror' to ensure understanding and show you are listening and interested

¥ Taking copious notes for future reference!

¥ Holding a team meeting afterward to compare notes and pinpoint exact needs and wants

¥ Returning to the customer if needed for clarification before beginning a project

Even though many clients know what they require, some simply do not. And some may have an idea of what they want without that necessarily corresponding with what they need. It will be up to your team to draw the needs and wants out of them in order to devise a plan and goals.

When talking with customers, you should ask questions about their business, what they feel are its strengths and what its weaknesses are. If working in sales, finding out what a client is lacking in their business can help you find the correct solution Ð which then can lead to a sale.

STEPS TO MEET THESE NEEDS AND WANTS

Once you have established the expectations of your customer, then your work really begins. Whether you are working with a team on a project or you are trying to sell products or services, the steps you take should include:

¥ Brainstorming possible solutions to issues presented by the customer

¥ Outlining project goals and assigning tasks

¥ Determining the correct product that will meet the needs and wants of customers

¥ Presenting solutions to the customer

When taking these steps, you may want to consult with the customer to make sure you are on the right track. Since customers may at any time become worried, frustrated, angry, or anxious about the process, it is your job to let customers know that they are a priority and that you are trying your best to meet their requirements. Keeping customers informed will be an important ingredient of success.

CUSTOMER FOLLOW-UP

After delivering a product / service or presenting a process to your customer, you should follow-up to see if their expectations have been met. This is not only good business practice, it also lets customers know that you care about their business and that you want them to succeed, even beyond the sale.

If they are not satisfied, then you should show ownership and follow company procedures in trying to fix any issues they may still have.

The Catering Service That Suits Whatever Corporate Event

Solo Musician Entertainment

Cape Town Wedding Coordinator

We all love parties, whether it be a fancy wedding party or some casual get-together in . If you are throwing a party in a restaurant, then you need not worry about the catering. However, if you plan to arrange a party at your house, you can well imagine how difficult it could be to cook food for 20 to 30 guests. In such a case, it is advisable that one hire a good catering service to do the job.

Vocal Ensemble

 

Marketing professionals and specialist use many tactics to attract and retain their customers. These activities comprise of different concepts, the most important one being the marketing mix. There are two concepts for marketing mix: 4P and 7P. It is essential to balance the 4Ps or the 7Ps of the marketing mix. The concept of 4Ps has been long used for the product industry while the latter has emerged as a successful proposition for the services industry.

The 7Ps of the marketing mix can be discussed as:

Product - It must provide value to a customer but does not have to be tangible at the same time. Basically, it involves introducing new products or improvising the existing products.

Price - Pricing must be competitive and must entail profit. The pricing strategy can comprise discounts, offers and the like.

Place - It refers to the place where the customers can buy the product and how the product reaches out to that place. This is done through different channels, like Internet, wholesalers and retailers.

Promotion - It includes the various ways of communicating to the customers of what the company has to offer. It is about communicating about the benefits of using a particular product or service rather than just talking about its features.

People - People refer to the customers, employees, management and everybody else involved in it. It is essential for everyone to realize that the reputation of the brand that you are involved with is in the people's hands.

Process - It refers to the methods and process of providing a service and is hence essential to have a thorough knowledge on whether the services are helpful to the customers, if they are provided in time, if the customers are informed in hand about the services and many such things.

Physical (evidence) - It refers to the experience of using a product or service. When a service goes out to the customer, it is essential that you help him see what he is buying or not. For example- brochures, pamphlets etc serve this purpose.

Hire an Event Planner to Host a Gala in New York City

Ventriloquist

Cape Town Wedding Coordinator

Corporate Lunch Catering

We all love parties, whether it be a fancy wedding party or some casual get-together in . If you are throwing a party in a restaurant, then you need not worry about the catering. However, if you plan to arrange a party at your house, you can well imagine how difficult it could be to cook food for 20 to 30 guests. In such a case, it is advisable that one hire a good catering service to do the job.

Fortune Teller Entertainment

 

New York is one of the most important places in the world. Being the Center for world trade and commerce, it draws large number of businessmen, corporate professionals from all over the world. Also New York is a very popular tourist destination with thousands of tourists crossing over its border every year. New York has some of the best hotels, restaurants, shopping malls, theaters and landscapes. It has an electrifying night life and a rich culture & heritage. Corporate events, wedding parties, product launches, fashion shows and social events are a regular in New York.

Event Planning has been a highly popular business in the recent times with many firms offering event planning services throughout New York. In fact one can find an event planning firm in every corner of New York. Planning an event requires detailed work on every aspect of the event in order to make it a success. Negligence on any part and there is every chance that the event may fall flat on its face.

A lot of tension, frustration and time are associated with planning an event. The event planners are the best people who can help you plan your event in the most efficient way and thereby ensure its success. The New York Event Planner offers the services of some of the world's best professional in event planning and management. Though these event planners offer services at a fee, it is worth taking the services of a professional. Everyone can find an event planning professional that suits his budget in New York. Some of the most well known and popular event planning firms in New York include: Bowlmor lanes, EMRG media NYC, Catering Guy.com, Steffan group, Crème de la Crème events and Maven Events.

An event planner professional has to very creative and must have a personality that must connect well with the clients and have a clear picture of the clients specific and personal needs for the event. The biggest constraint of organizing an event is its budget. Many a times, without careful and detailed planning, the budget shoots up beyond the expectations. The event planner professional has connections with the best vendors in New York and hence gets his client the best deal. The event planning professionals are in a much better position to negotiate with the vendors and get discounts.

Event planning professionals will help avoid disasters at the events because they would oversee all the operations of the day until everything is over. In the event of some crisis arising at the event, the event planning professionals are much better prepared to deal with it rather than having the client to deal with the situation.

Planning for an event requires a lot of dedication and time and the event planning professionals would ensure that there is no compromise on any part associated with the successful organizing of the event.

Event Planning - Take Your Event From Good to Great!

Singer

Cape Town Wedding Coordinator

Home

Event Management

Best Solutions for Functions

Corporate event management involves managing various corporate events that can be a special media event, an internal event or event open to the public such as a fundraising gala. They are usually managed by a professional planner whose specialty is corporate events. An experienced event planner has the expertise to research and plan a successful event from start to finish.

Some of the common examples of corporate events are launching a product, road show, galas and media event with corporate sponsorship. The events are managed according to their respective nature, keeping in mind the aim of the event, the audience to be reached and the content of the message to be transferred.

Juggling

Meeting the objective needs and subjective wants of customers to drive sales is the basis of most businesses. It is how they build business relationships, remain profitable, and how they expand into new territories. While the process of meeting those needs and wants may be different for each client or project, your goal is to lead your team in satisfying customer goals and expectations so your company will receive future work. Needs can be very similar between customers, while wants can vary enormously based on the different perceptions and diverse experiences of your client base

TALK WITH CUSTOMERS

In order to meet your customers' expectations, your team must first understand what those expectations are. Ways to determine this include:

¥ Meeting with customers

¥ Asking open creative questions about what is required

¥ Using a 'content mirror' to ensure understanding and show you are listening and interested

¥ Taking copious notes for future reference!

¥ Holding a team meeting afterward to compare notes and pinpoint exact needs and wants

¥ Returning to the customer if needed for clarification before beginning a project

Even though many clients know what they require, some simply do not. And some may have an idea of what they want without that necessarily corresponding with what they need. It will be up to your team to draw the needs and wants out of them in order to devise a plan and goals.

When talking with customers, you should ask questions about their business, what they feel are its strengths and what its weaknesses are. If working in sales, finding out what a client is lacking in their business can help you find the correct solution Ð which then can lead to a sale.

STEPS TO MEET THESE NEEDS AND WANTS

Once you have established the expectations of your customer, then your work really begins. Whether you are working with a team on a project or you are trying to sell products or services, the steps you take should include:

¥ Brainstorming possible solutions to issues presented by the customer

¥ Outlining project goals and assigning tasks

¥ Determining the correct product that will meet the needs and wants of customers

¥ Presenting solutions to the customer

When taking these steps, you may want to consult with the customer to make sure you are on the right track. Since customers may at any time become worried, frustrated, angry, or anxious about the process, it is your job to let customers know that they are a priority and that you are trying your best to meet their requirements. Keeping customers informed will be an important ingredient of success.

CUSTOMER FOLLOW-UP

After delivering a product / service or presenting a process to your customer, you should follow-up to see if their expectations have been met. This is not only good business practice, it also lets customers know that you care about their business and that you want them to succeed, even beyond the sale.

If they are not satisfied, then you should show ownership and follow company procedures in trying to fix any issues they may still have.