We all love parties, whether it be a fancy wedding party or some casual get-together in . If you are throwing a party in a restaurant, then you need not worry about the catering. However, if you plan to arrange a party at your house, you can well imagine how difficult it could be to cook food for 20 to 30 guests. In such a case, it is advisable that one hire a good catering service to do the job.

Singer

 

Phone Skills That Book More Events

I got this question from a new marketing client of mine who founded of a new catering and event company after years of working for someone else.


I'm finally getting leads from the website! This week I got more job inquiries than I ever did before. Now my problem is selling them once they call me. How do you handle an incoming call from a prospective client who is thinking about hiring you? Thanks, L.T.   Here are a few tips I passed on to L.T. He reported back that he's much more relaxed and so far he's booked a $9,000 job using these ideas. I hope you have the same luck!

First and foremost you want to build rapport quickly. You want the caller to get a good feeling about you and your business. No, this isn't about "brown-nosing" or "sucking up" or "schmoozing." It's about attitude.

Some thoughts to consider before you pick up that phone ....

Attitude of Gratitude. Be happy that somebody is giving you the opportunity to serve them in a way that allows you to use your gifts and talents and make a profit. Don't act grateful ... BE grateful.

Attitude of Service. Be ready to help the caller in whatever way you can - even if that means sending the caller to your competition.

Attitude of Enthusiasm. When I coached L.T. we recorded some of his phone conversations (you can record your side of the call without getting permission) and he was shocked. He was trying to sound like a "business professional." He sounded as enthusiastic as a Department of Motor Vehicles employee on a Friday afternoon.

Unless you only cater at funerals and bankruptcy hearings most customers are enthusiastic about the event they're planning. They want to deal with a relaxed, confident and happy event professional.

The Most Important Person in the World.

Dale Carnegie taught us to "Make other people feel important - and do it sincerely." How do you do that? Ask questions that you really want the answers to and listen carefully to the answers. When was the last time you spoke to someone who really cared about your opinion? Didn't that make you feel great? Really try to understand what the client is saying - so few people do.

Care. Don't ask about a client's fishing trophy if you really don't care. That's cheap, insincere and transparent. My style of selling is strictly business - I don't talk about sports, the weather or how nice your tie is. When I meet you as a prospective client I always get right down to business - not my business - your business.

Prepare. I go into every meeting prepared - I don't ask questions that a professional should already know. If I'm trying to get a trade show account I know everything I can about the industry, the company, competition and their latest products. If I'm pursuing a sales incentive meeting I know the names and territories of the Sales Managers, the size of the sales force and the demographics of the attendees before I approach the buyer. Knowing what you're talking about goes much further than unctuous glad-handing.

How do you prepare for an unexpected telephone inquiry? Stop winging it!

Intake Form. Type up an intake form to capture all the information you'll need ... and include questions that your competition isn't asking.

High Value Questions. Make a list of smart questions that increase your understanding and improve your professional image. List questions that make the client say, "Wow, I'm so glad you asked me that - I didn't think of that!"

Major Sales Tip! Always ask the caller if they've ever hired or experienced a service like yours before. Then ask, "What did you like about it?" and "What didn't you like about it." Get the answers to these two questions and your callers will have told you exactly how to sell to them.

When L.T. asked a client what she didn't like about a previous caterer, the client said she didn't like the servers - they didn't look professional. L.T. emailed over photos and testimonials about of his wait staff . He got the job!

Objections. Start keeping track of all the objections you get on the phone ... and then prepare a presentation that preempts them. The best way to handle an objection is to structure your presentation so that they never become an issue - but be careful about preventing clients from voicing their legitimate concerns.

L.T. thought that by saying to callers, "Our prices aren't cheap - because we don't do cheap work and our clients only want the best," eliminated the price objection. It didn't - it made the caller feel too embarrassed from sharing price concerns - and made L.T. sound like a jerk!

Sales Script. No, you never want to read a sales script to a caller and end up sounding like a phony telemarketer ... but you do want to make sure you give the caller a great sounding presentation.

Here's how to write a great telephone sales script: Don't write it - speak it.

Record and transcribe yourself talking to clients. Listen to your recording with a colleague or coach and pick out the parts you feel do a great job selling your services. Transcribe those phrases - exactly as you spoke them - and create your "pitch." It will sound like you - but your best you!

Event Security Services For You and Your Company

Event Waitrons

Cape Town Wedding Coordinator

We all love parties, whether it be a fancy wedding party or some casual get-together in . If you are throwing a party in a restaurant, then you need not worry about the catering. However, if you plan to arrange a party at your house, you can well imagine how difficult it could be to cook food for 20 to 30 guests. In such a case, it is advisable that one hire a good catering service to do the job.

Portrait Artistry

 

We all love parties, whether it be a fancy wedding party or some casual get-together. If you are throwing a party in a restaurant, then you need not worry about the catering.However, if you plan to arrange a party at your house, you can well imagine how difficult it could be to cook food for 20 to 30 guests. In such a case, it is advisable that one hire a good catering service to do the job. There are many catering businesses open in all around, but in order to figure out which one is the best, you need to judge them on the following criteria:

Variety and Quality of Food:

It's needless to say that the food is the most important thing in a party. A good catering service must provide tasty, hygienic and fresh food. Moreover, the caterer should provide variety in the dishes served. It's probable that the people you are going to invite will want to eat food based on their own personal preference as well as religious and cultural values. For example if your friend is a Muslim, he/she will only eat kosher food, whereas a vegetarian will only eat vegetarian food. So, the best way to cater to these possible differences is to have a buffet in which you can incorporate all kinds of dishes, depending upon the types of guests invited. The caterer should also provide the option of offering food from exotic cuisines, so that one can entertain foreign guests as well as local ones.

Variety of Services:

Alongside food, the ambiance of the party also plays an important role in making a party success. A good caterer provides complete decoration for the party and has a team of expert interior designers that add make such an effort professional. Aside from all this, a good caterer also provides the relevant furniture, for example buffet tables, cutlery crockery, warmers, trash bags and other such accessories. This is the differentiating point between mediocre and excellent catering service; if a caterer does all this, then you have definitely made the right choice.

Presenting Style:

Imagine how exciting it would be if the theme of your party is Cowboy, and the waiters are wearing cowboy hats, long boots and a hunter in one hand while they are serving to your guests. This sort of thing is what good caterers offer. Along with good food, excellent catering services do their presentations, food and otherwise, with style.

Economic factors do obviously play an important role in your selection of such a caterer but there is always a payoff between more money and good service in any decision one makes. You can always optimize your party requirements according to your financial condition. However, if you budget is no issue, then a good caterer meeting the above criteria will make your party a huge success, and that's absolutely guaranteed. So, don't forget to look at these things before you plan a party. Cheers!

Selling Catering and Event Services by Phone - Converting Inquiries Into Sales

Human Statue Entertainment

Cape Town Wedding Coordinator

We all love parties, whether it be a fancy wedding party or some casual get-together in . If you are throwing a party in a restaurant, then you need not worry about the catering. However, if you plan to arrange a party at your house, you can well imagine how difficult it could be to cook food for 20 to 30 guests. In such a case, it is advisable that one hire a good catering service to do the job.

Ventriloquist

 

There are a number of events and celebrations that require the help of a caterer. They include weddings, victory parties, birthday parties, campaign fundraisers, corporate events and other get-togethers. Each occasion or event requires different preparations, different types of food and different types of decorations. A good caterer can help you with all the preparation, plus guarantee you a delicious menu that your guests will not soon forget.

Planning and hosting any major event is not a simple task because there are number of things that need to be considered to make the event run smoothly. One of the first things to consider is the type of food service that will be provided. For example, do you want a sit down meal or is a buffet more appropriate. If you opt for a sit down meal, there are appetizers, salads, entrées, and desserts to think about. A buffet can offer a variety of choices arranged on long tables, or you can choose to go with stations where some of the food is prepared as a guest waits (spaghetti dishes are a good example). Each has its advantages and disadvantages and the host should be able to determine which one is the most appropriate to use.

Any caterer that you hire will need a lot of space to work in, so make sure that the food preparation area is large enough to accommodate the caterer and the staff. Also, make sure that the banquet area is large enough to accommodate the number of guests who will be attending the event. There is nothing worse than a crowded room, with tables that are too close and too many guests at each table.

Always sample a caterer's menu and make sure that you get quotes based on the number of people who are attending your event. This should include items like alcohol. Determine ahead of time if the bar will be "open" (free drinks) and whether or not there will be wine bottles on each table. Keeping all these details straight with the caterer will afford him or her the opportunity to realize your expectations, as well as prevent any conflicts in the final bill.

How to Find Quality Event Planning and Event Production Services

Palm Reader Entertainment

Cape Town Wedding Coordinator

Magician

We all love parties, whether it be a fancy wedding party or some casual get-together in . If you are throwing a party in a restaurant, then you need not worry about the catering. However, if you plan to arrange a party at your house, you can well imagine how difficult it could be to cook food for 20 to 30 guests. In such a case, it is advisable that one hire a good catering service to do the job.

String Quartet Entertainment

 

We all love parties, whether it be a fancy wedding party or some casual get-together. If you are throwing a party in a restaurant, then you need not worry about the catering.However, if you plan to arrange a party at your house, you can well imagine how difficult it could be to cook food for 20 to 30 guests. In such a case, it is advisable that one hire a good catering service to do the job. There are many catering businesses open in all around, but in order to figure out which one is the best, you need to judge them on the following criteria:

Variety and Quality of Food:

It's needless to say that the food is the most important thing in a party. A good catering service must provide tasty, hygienic and fresh food. Moreover, the caterer should provide variety in the dishes served. It's probable that the people you are going to invite will want to eat food based on their own personal preference as well as religious and cultural values. For example if your friend is a Muslim, he/she will only eat kosher food, whereas a vegetarian will only eat vegetarian food. So, the best way to cater to these possible differences is to have a buffet in which you can incorporate all kinds of dishes, depending upon the types of guests invited. The caterer should also provide the option of offering food from exotic cuisines, so that one can entertain foreign guests as well as local ones.

Variety of Services:

Alongside food, the ambiance of the party also plays an important role in making a party success. A good caterer provides complete decoration for the party and has a team of expert interior designers that add make such an effort professional. Aside from all this, a good caterer also provides the relevant furniture, for example buffet tables, cutlery crockery, warmers, trash bags and other such accessories. This is the differentiating point between mediocre and excellent catering service; if a caterer does all this, then you have definitely made the right choice.

Presenting Style:

Imagine how exciting it would be if the theme of your party is Cowboy, and the waiters are wearing cowboy hats, long boots and a hunter in one hand while they are serving to your guests. This sort of thing is what good caterers offer. Along with good food, excellent catering services do their presentations, food and otherwise, with style.

Economic factors do obviously play an important role in your selection of such a caterer but there is always a payoff between more money and good service in any decision one makes. You can always optimize your party requirements according to your financial condition. However, if you budget is no issue, then a good caterer meeting the above criteria will make your party a huge success, and that's absolutely guaranteed. So, don't forget to look at these things before you plan a party. Cheers!

6 Ways to Prepare for an Outdoor Event Catering

Event Waitrons

Cape Town Wedding Coordinator

We all love parties, whether it be a fancy wedding party or some casual get-together in . If you are throwing a party in a restaurant, then you need not worry about the catering. However, if you plan to arrange a party at your house, you can well imagine how difficult it could be to cook food for 20 to 30 guests. In such a case, it is advisable that one hire a good catering service to do the job.

Puppet Show Entertainment

 

There are a number of events and celebrations that require the help of a caterer. They include weddings, victory parties, birthday parties, campaign fundraisers, corporate events and other get-togethers. Each occasion or event requires different preparations, different types of food and different types of decorations. A good caterer can help you with all the preparation, plus guarantee you a delicious menu that your guests will not soon forget.

Planning and hosting any major event is not a simple task because there are number of things that need to be considered to make the event run smoothly. One of the first things to consider is the type of food service that will be provided. For example, do you want a sit down meal or is a buffet more appropriate. If you opt for a sit down meal, there are appetizers, salads, entrées, and desserts to think about. A buffet can offer a variety of choices arranged on long tables, or you can choose to go with stations where some of the food is prepared as a guest waits (spaghetti dishes are a good example). Each has its advantages and disadvantages and the host should be able to determine which one is the most appropriate to use.

Any caterer that you hire will need a lot of space to work in, so make sure that the food preparation area is large enough to accommodate the caterer and the staff. Also, make sure that the banquet area is large enough to accommodate the number of guests who will be attending the event. There is nothing worse than a crowded room, with tables that are too close and too many guests at each table.

Always sample a caterer's menu and make sure that you get quotes based on the number of people who are attending your event. This should include items like alcohol. Determine ahead of time if the bar will be "open" (free drinks) and whether or not there will be wine bottles on each table. Keeping all these details straight with the caterer will afford him or her the opportunity to realize your expectations, as well as prevent any conflicts in the final bill.

Contact EzineArticles.com

Human Statue Entertainment

Cape Town Wedding Coordinator

Wedding Catering

We all love parties, whether it be a fancy wedding party or some casual get-together in . If you are throwing a party in a restaurant, then you need not worry about the catering. However, if you plan to arrange a party at your house, you can well imagine how difficult it could be to cook food for 20 to 30 guests. In such a case, it is advisable that one hire a good catering service to do the job.

Tarot Card Reader Entertainment

 

Meeting the objective needs and subjective wants of customers to drive sales is the basis of most businesses. It is how they build business relationships, remain profitable, and how they expand into new territories. While the process of meeting those needs and wants may be different for each client or project, your goal is to lead your team in satisfying customer goals and expectations so your company will receive future work. Needs can be very similar between customers, while wants can vary enormously based on the different perceptions and diverse experiences of your client base

TALK WITH CUSTOMERS

In order to meet your customers' expectations, your team must first understand what those expectations are. Ways to determine this include:

¥ Meeting with customers

¥ Asking open creative questions about what is required

¥ Using a 'content mirror' to ensure understanding and show you are listening and interested

¥ Taking copious notes for future reference!

¥ Holding a team meeting afterward to compare notes and pinpoint exact needs and wants

¥ Returning to the customer if needed for clarification before beginning a project

Even though many clients know what they require, some simply do not. And some may have an idea of what they want without that necessarily corresponding with what they need. It will be up to your team to draw the needs and wants out of them in order to devise a plan and goals.

When talking with customers, you should ask questions about their business, what they feel are its strengths and what its weaknesses are. If working in sales, finding out what a client is lacking in their business can help you find the correct solution Ð which then can lead to a sale.

STEPS TO MEET THESE NEEDS AND WANTS

Once you have established the expectations of your customer, then your work really begins. Whether you are working with a team on a project or you are trying to sell products or services, the steps you take should include:

¥ Brainstorming possible solutions to issues presented by the customer

¥ Outlining project goals and assigning tasks

¥ Determining the correct product that will meet the needs and wants of customers

¥ Presenting solutions to the customer

When taking these steps, you may want to consult with the customer to make sure you are on the right track. Since customers may at any time become worried, frustrated, angry, or anxious about the process, it is your job to let customers know that they are a priority and that you are trying your best to meet their requirements. Keeping customers informed will be an important ingredient of success.

CUSTOMER FOLLOW-UP

After delivering a product / service or presenting a process to your customer, you should follow-up to see if their expectations have been met. This is not only good business practice, it also lets customers know that you care about their business and that you want them to succeed, even beyond the sale.

If they are not satisfied, then you should show ownership and follow company procedures in trying to fix any issues they may still have.

The Importance of an Event Planner

Drive

Cape Town Wedding Coordinator

We all love parties, whether it be a fancy wedding party or some casual get-together in . If you are throwing a party in a restaurant, then you need not worry about the catering. However, if you plan to arrange a party at your house, you can well imagine how difficult it could be to cook food for 20 to 30 guests. In such a case, it is advisable that one hire a good catering service to do the job.

Bridal Shower Party Planning

 

Some of you may be wondering why learning How to Become a Party and Event Planner would be of interest to anyone. But, if have always dreamed of owning your own business and having the freedom that comes along with it, then you will definitely be interested in the event planning industry. Worldwide, the annual sales generated in the party, business, and event planning industry exceed $500 billion dollars (Source: International Special Events Society). Anyone entering into this industry has a wide range of options available to them and a huge market to tap into.

Estimated start up costs:
The start-up costs of becoming a party and event planner are relatively low but they will depend upon what services you intend offering. For most, the essential equipment includes: cell phone, laptop, business cards, Yellow Pages ad, and a good organizer of some sort. If you intend on offering catering as one of your event planning jobs, then clearly you will need a fully stocked kitchen but it is possible to outsource this function if you are coordinating the entire event. Bare bones start-up costs including a rough estimate for liability insurance would be less than $2500 if you did your homework and found some deals along the way.

Recommended experience, skills, and training:
Although college degrees are available for an event planner, most of the entrepreneurs within the industry do not have one. The majority of business owners started out in catering or business meeting planning and expanded into event planning. However, many owners have attended classes and attained certification. In addition to education, learning how to become a party and event planner includes experience in the following areas: marketing, accounting, management, and sales.

Marketing tips:
To obtain credibility as a competent event planner, it is imperative that you present a professional image at all times. All of your invoices, e-mails, business cards, and correspondence should bear your company logo and have continuity in visual presentation. You will probably see good results from joining networking groups and the local chamber of commerce. Word-of-mouth will be critical in the early phases while working with the public but you will need a completely professional image and marketing strategy to land the corporate accounts.

Creating a website and filling it with a lot of useful content will land you a high ranking in the search engines and provide you with a powerful marketing tool to help promote your business. Be sure to include a link to this website in all of your e-mails and correspondence as a cheap but effective way of driving traffic to your site. Finally, use direct mail campaigns to local businesses that include some kind of promotion or discount for using your services.

Financing sources:
Learning how to become a party and event planner takes years of experience and a knack for organization but it does not require a lot of start-up capital. This is very fortunate because most banks are not going to loan you the money anyway if you are a brand new business. But, if you already own a catering business and are merely seeking to diversify your services, then your local bank is definitely an option. For everyone else, consider your friends and family if you do not already own a computer or have the cash.

Income Potential:
The income potential of learning for an event planner is only limited by your ability to sell yourself and your services to the clients. With over $500 billion dollars out there up for grabs, there is no reason why you cannot see six figures within the first three years. Like any business, however, you will only be successful if you deliver unparalleled service time and time again. But, if you love planning an event and seeing people happy, then becoming a party and event planner is for you and a way towards financial independence.

Event Security Services For You and Your Company

Specialty Acts

Cape Town Wedding Coordinator

Corporate Lunch Catering

We all love parties, whether it be a fancy wedding party or some casual get-together in . If you are throwing a party in a restaurant, then you need not worry about the catering. However, if you plan to arrange a party at your house, you can well imagine how difficult it could be to cook food for 20 to 30 guests. In such a case, it is advisable that one hire a good catering service to do the job.

Human Statue Entertainment

 

Meeting the objective needs and subjective wants of customers to drive sales is the basis of most businesses. It is how they build business relationships, remain profitable, and how they expand into new territories. While the process of meeting those needs and wants may be different for each client or project, your goal is to lead your team in satisfying customer goals and expectations so your company will receive future work. Needs can be very similar between customers, while wants can vary enormously based on the different perceptions and diverse experiences of your client base

TALK WITH CUSTOMERS

In order to meet your customers' expectations, your team must first understand what those expectations are. Ways to determine this include:

¥ Meeting with customers

¥ Asking open creative questions about what is required

¥ Using a 'content mirror' to ensure understanding and show you are listening and interested

¥ Taking copious notes for future reference!

¥ Holding a team meeting afterward to compare notes and pinpoint exact needs and wants

¥ Returning to the customer if needed for clarification before beginning a project

Even though many clients know what they require, some simply do not. And some may have an idea of what they want without that necessarily corresponding with what they need. It will be up to your team to draw the needs and wants out of them in order to devise a plan and goals.

When talking with customers, you should ask questions about their business, what they feel are its strengths and what its weaknesses are. If working in sales, finding out what a client is lacking in their business can help you find the correct solution Ð which then can lead to a sale.

STEPS TO MEET THESE NEEDS AND WANTS

Once you have established the expectations of your customer, then your work really begins. Whether you are working with a team on a project or you are trying to sell products or services, the steps you take should include:

¥ Brainstorming possible solutions to issues presented by the customer

¥ Outlining project goals and assigning tasks

¥ Determining the correct product that will meet the needs and wants of customers

¥ Presenting solutions to the customer

When taking these steps, you may want to consult with the customer to make sure you are on the right track. Since customers may at any time become worried, frustrated, angry, or anxious about the process, it is your job to let customers know that they are a priority and that you are trying your best to meet their requirements. Keeping customers informed will be an important ingredient of success.

CUSTOMER FOLLOW-UP

After delivering a product / service or presenting a process to your customer, you should follow-up to see if their expectations have been met. This is not only good business practice, it also lets customers know that you care about their business and that you want them to succeed, even beyond the sale.

If they are not satisfied, then you should show ownership and follow company procedures in trying to fix any issues they may still have.

Catering Events

Puppet Show Entertainment

Cape Town Wedding Coordinator

Home

Event Management

Best Solutions for Functions

Corporate event management involves managing various corporate events that can be a special media event, an internal event or event open to the public such as a fundraising gala. They are usually managed by a professional planner whose specialty is corporate events. An experienced event planner has the expertise to research and plan a successful event from start to finish.

Some of the common examples of corporate events are launching a product, road show, galas and media event with corporate sponsorship. The events are managed according to their respective nature, keeping in mind the aim of the event, the audience to be reached and the content of the message to be transferred.

Singer

Social Failures

The typical social event professional (from wedding planners to caterers and photographers to DJ's) struggles to find new clients because they never leverage the power of relationships.

They assume that their customers are not likely to become repeat clients - and after the party's over they fail to keep in touch.

The unsuccessful event pro says, "Why should I waste my time following up with a bride after the wedding is over? It's not like she's going to hire me again any time soon."

It's this type of faulty thinking that causes many event people to fail.

The successful event business owner says, "Of course I keep in touch with my brides! They're not going to get married again soon - but they've got sisters, brothers, cousins, friends and co-workers. When I get referrals I don't have to sell hard and I don't have to deal with price shoppers."

And this applies to corporate event pros even more so!

Referrals are your easiest sales and your best customers. They trust you and they're willing to listen to your advice. They don't want to waste time shopping for price. So, are you getting enough referrals?

Here's a few ways to get more referrals - or should I say "earn more referrals" from your clients.

  1. Amaze Your Clients. If you want to be successful don't give them a good deal for the price, give them a remarkable deal. And then give them the very best personal service in your industry. Being good enough isn't good enough.
  2. Know Your Clients. Where did they grow up? When is there birthday? What college did they attend? What's their biggest passion in life? What's their favorite restaurant? Hobby? Teams? If they're a social event client - what do they do for a living and how can you help them? If they're a business client - what do they do for fun? If you don't ask it shows you don't really care.
  3. Connect. Use social media tools like LinkedIn with every B2B customer. Friend them on Facebook and follow them on Twitter. Get their email addresses. Always.
  4. Find Ways to Serve Them. Don't use Facebook to sell and tell - use it to listen and help. When an old client posts "I have the flu" on Facebook - pick up the phone or send a get well card. They'll be amazed... just don't stalk. That's creepy.
  5. Let Them Know You'd Appreciate New Business. If you always seem overworked - nobody will want to burden you with new clients. Think about it! Let your clients know you want to help there friends.
  6. Don't offer commissions to everyone. Yes- sometimes it helps to offer a percentage - but many times it can insult your client. If they feel you are bribing them - or exploiting their friends they won't want to refer clients to you. Use commissions with other event vendors only.
  7. Tell Them What Kinds of Clients You Want. Don't assume your wedding photography client knows you also do family portraits. Educate your clients about your business.
  8. Expand You Definitions. Are you only an A/V company or are you an event production solution? Or are you a partner in your client's success... above and beyond the event?
  9. Love. That's right. Love and serve your clients to the best of your ability. It will come back to you in a big way.

Growing your event business isn't that hard when you do an amazing job and love your clients. Make sure you're marketing your business in the most effective way. There are many free internet tools that make attracting more event clients easier than ever before.