Elsie’s River Florist

We all love parties, whether it be a fancy wedding party or some casual get-together in Elsie’s River . If you are throwing a party in a restaurant, then you need not worry about the catering. However, if you plan to arrange a party at your house, you can well imagine how difficult it could be to cook food for 20 to 30 guests. In such a case, it is advisable that one hire a good catering service to do the job.

Fortune Teller Entertainment


Phone Skills That Book More Events

I got this question from a new marketing client of mine who founded of a new catering and event company after years of working for someone else.

I'm finally getting leads from the website! This week I got more job inquiries than I ever did before. Now my problem is selling them once they call me. How do you handle an incoming call from a prospective client who is thinking about hiring you? Thanks, L.T.   Here are a few tips I passed on to L.T. He reported back that he's much more relaxed and so far he's booked a $9,000 job using these ideas. I hope you have the same luck!

First and foremost you want to build rapport quickly. You want the caller to get a good feeling about you and your business. No, this isn't about "brown-nosing" or "sucking up" or "schmoozing." It's about attitude.

Some thoughts to consider before you pick up that phone ....

Attitude of Gratitude. Be happy that somebody is giving you the opportunity to serve them in a way that allows you to use your gifts and talents and make a profit. Don't act grateful ... BE grateful.

Attitude of Service. Be ready to help the caller in whatever way you can - even if that means sending the caller to your competition.

Attitude of Enthusiasm. When I coached L.T. we recorded some of his phone conversations (you can record your side of the call without getting permission) and he was shocked. He was trying to sound like a "business professional." He sounded as enthusiastic as a Department of Motor Vehicles employee on a Friday afternoon.

Unless you only cater at funerals and bankruptcy hearings most customers are enthusiastic about the event they're planning. They want to deal with a relaxed, confident and happy event professional.

The Most Important Person in the World.

Dale Carnegie taught us to "Make other people feel important - and do it sincerely." How do you do that? Ask questions that you really want the answers to and listen carefully to the answers. When was the last time you spoke to someone who really cared about your opinion? Didn't that make you feel great? Really try to understand what the client is saying - so few people do.

Care. Don't ask about a client's fishing trophy if you really don't care. That's cheap, insincere and transparent. My style of selling is strictly business - I don't talk about sports, the weather or how nice your tie is. When I meet you as a prospective client I always get right down to business - not my business - your business.

Prepare. I go into every meeting prepared - I don't ask questions that a professional should already know. If I'm trying to get a trade show account I know everything I can about the industry, the company, competition and their latest products. If I'm pursuing a sales incentive meeting I know the names and territories of the Sales Managers, the size of the sales force and the demographics of the attendees before I approach the buyer. Knowing what you're talking about goes much further than unctuous glad-handing.

How do you prepare for an unexpected telephone inquiry? Stop winging it!

Intake Form. Type up an intake form to capture all the information you'll need ... and include questions that your competition isn't asking.

High Value Questions. Make a list of smart questions that increase your understanding and improve your professional image. List questions that make the client say, "Wow, I'm so glad you asked me that - I didn't think of that!"

Major Sales Tip! Always ask the caller if they've ever hired or experienced a service like yours before. Then ask, "What did you like about it?" and "What didn't you like about it." Get the answers to these two questions and your callers will have told you exactly how to sell to them.

When L.T. asked a client what she didn't like about a previous caterer, the client said she didn't like the servers - they didn't look professional. L.T. emailed over photos and testimonials about of his wait staff . He got the job!

Objections. Start keeping track of all the objections you get on the phone ... and then prepare a presentation that preempts them. The best way to handle an objection is to structure your presentation so that they never become an issue - but be careful about preventing clients from voicing their legitimate concerns.

L.T. thought that by saying to callers, "Our prices aren't cheap - because we don't do cheap work and our clients only want the best," eliminated the price objection. It didn't - it made the caller feel too embarrassed from sharing price concerns - and made L.T. sound like a jerk!

Sales Script. No, you never want to read a sales script to a caller and end up sounding like a phony telemarketer ... but you do want to make sure you give the caller a great sounding presentation.

Here's how to write a great telephone sales script: Don't write it - speak it.

Record and transcribe yourself talking to clients. Listen to your recording with a colleague or coach and pick out the parts you feel do a great job selling your services. Transcribe those phrases - exactly as you spoke them - and create your "pitch." It will sound like you - but your best you!

The 7Ps of Marketing Mix


Cape Town Wedding Coordinator

Elsie’s River Music Video Production

We all love parties, whether it be a fancy wedding party or some casual get-together in Elsie’s River . If you are throwing a party in a restaurant, then you need not worry about the catering. However, if you plan to arrange a party at your house, you can well imagine how difficult it could be to cook food for 20 to 30 guests. In such a case, it is advisable that one hire a good catering service to do the job.

Event Hair Styling


Whether you are a solo esthetician, stylist or massage therapist - going it on your own has its benefits and challenges. Without a retail location, you may feel that you are at a marketing disadvantage to salons or day spas. Little do you know, most of those day spas and retails paying a pretty penny for retail space are thinking YOU are a smart cookie--- because you have very little overhead and no employees. Just like most things in life, the grass is always greener on the other side. As for building your solo practice, here are must-do marketing actions to take to bring new clients.

1. Get a marketing plan. If you are a rabid Friends fan like me, you might remember the first season episode when Phoebe laments "Get a plan?! I don't even have a pluh." And while it may seem overwhelming to create one, it is can actually make your life easier once you have one. The beauty of a marketing plan is that you know what you are going to spend, do (and NOT do) for marketing month by month. If you don't know where to start, drop me a note or call me. With a few phone calls and emails, I'll get to know your goals, budget, background and help you craft a plan that will put you in control.

2. Set up a client contact system. This can be paper-based or using a client database on your computer. The goal here is to remind you to reach out to clients you have seen before. Some occasions to do this are:

*Two days post treatment to see if they have any questions. Inquire about how they feel about their skin (any flare-ups?), their neck/back/etc. that they mentioned prior to their massage or if they have any styling questions about their new cut.

*Birthdays. You may be the only person to send them a card!

*If you have seen them in six weeks - or whatever would be your recommended interval for the next service.

*Three weeks after purchasing a product - do they need more?

*Client anniversary thank you - every year they have been a client, send them a little thank you note. Hand written cards are so very special these days, but email greeting cards are just as effective as getting the point across that you appreciate their loyalty.

You can see that tracking client activities and creating a system to remind you of these things is essential.

3. Reward for referrals. Review my No Cost Referrals tips and create a system that works for you. Building your business by word of mouth is the most inexpensive marketing around... don't be afraid to be generous to clients you refer you. A $25 Starbucks card for one client can save you from a $800 newspaper ad that brings in the same number of new clients (you got... just one.) No need for a fancy points system... your business cards (yes you need 'em) will do the trick. Give your clients extras when they book an appointment and list on your cards: "I build my business through referrals and would be delighted to help your friends or relatives."

4. Leverage the Internet. Having a website is, in my humble opinion, absolutely critical for any business. Use lower cost hosted solutions like Inspirational Web Hosting or SpaBoom - businesses that understand yours and provide low cost and easy to use solutions. On your site, be sure to collect emails and allow instant gift certificate purchase. Online sales is a nice perk, but not for everyone because you have to then ship out products very quickly after receiving the online order. If you are in a treatment room all day, this might be cause a delay... just be careful to correctly set customer expectations.

While there are several more marketing activities I'd recommend like a professional logo, or printing a brochure, there are also things you should not waste money on. Avoid advertisements and direct mail. The cost will most certainly outweigh the benefit you'd receive as a single practitioner.

Be sure to track your marketing pennies well. It is important to be conscious about how much (and where) you are spending your marketing dollars so you can decide whether to continue or not.

Event Planning - Take Your Event From Good to Great!

Limousine And Chauffeur Services

Cape Town Wedding Coordinator