We all love parties, whether it be a fancy wedding party or some casual get-together in . If you are throwing a party in a restaurant, then you need not worry about the catering. However, if you plan to arrange a party at your house, you can well imagine how difficult it could be to cook food for 20 to 30 guests. In such a case, it is advisable that one hire a good catering service to do the job.

Mobile Petting Zoo Entertainment

 

Social Failures

The typical social event professional (from wedding planners to caterers and photographers to DJ's) struggles to find new clients because they never leverage the power of relationships.

They assume that their customers are not likely to become repeat clients - and after the party's over they fail to keep in touch.

The unsuccessful event pro says, "Why should I waste my time following up with a bride after the wedding is over? It's not like she's going to hire me again any time soon."

It's this type of faulty thinking that causes many event people to fail.

The successful event business owner says, "Of course I keep in touch with my brides! They're not going to get married again soon - but they've got sisters, brothers, cousins, friends and co-workers. When I get referrals I don't have to sell hard and I don't have to deal with price shoppers."

And this applies to corporate event pros even more so!

Referrals are your easiest sales and your best customers. They trust you and they're willing to listen to your advice. They don't want to waste time shopping for price. So, are you getting enough referrals?

Here's a few ways to get more referrals - or should I say "earn more referrals" from your clients.

  1. Amaze Your Clients. If you want to be successful don't give them a good deal for the price, give them a remarkable deal. And then give them the very best personal service in your industry. Being good enough isn't good enough.
  2. Know Your Clients. Where did they grow up? When is there birthday? What college did they attend? What's their biggest passion in life? What's their favorite restaurant? Hobby? Teams? If they're a social event client - what do they do for a living and how can you help them? If they're a business client - what do they do for fun? If you don't ask it shows you don't really care.
  3. Connect. Use social media tools like LinkedIn with every B2B customer. Friend them on Facebook and follow them on Twitter. Get their email addresses. Always.
  4. Find Ways to Serve Them. Don't use Facebook to sell and tell - use it to listen and help. When an old client posts "I have the flu" on Facebook - pick up the phone or send a get well card. They'll be amazed... just don't stalk. That's creepy.
  5. Let Them Know You'd Appreciate New Business. If you always seem overworked - nobody will want to burden you with new clients. Think about it! Let your clients know you want to help there friends.
  6. Don't offer commissions to everyone. Yes- sometimes it helps to offer a percentage - but many times it can insult your client. If they feel you are bribing them - or exploiting their friends they won't want to refer clients to you. Use commissions with other event vendors only.
  7. Tell Them What Kinds of Clients You Want. Don't assume your wedding photography client knows you also do family portraits. Educate your clients about your business.
  8. Expand You Definitions. Are you only an A/V company or are you an event production solution? Or are you a partner in your client's success... above and beyond the event?
  9. Love. That's right. Love and serve your clients to the best of your ability. It will come back to you in a big way.

Growing your event business isn't that hard when you do an amazing job and love your clients. Make sure you're marketing your business in the most effective way. There are many free internet tools that make attracting more event clients easier than ever before.

How to Become an Event Planner

Animal Show Entertainment

Cape Town Wedding Coordinator

We all love parties, whether it be a fancy wedding party or some casual get-together in . If you are throwing a party in a restaurant, then you need not worry about the catering. However, if you plan to arrange a party at your house, you can well imagine how difficult it could be to cook food for 20 to 30 guests. In such a case, it is advisable that one hire a good catering service to do the job.

Costumed Character Entertainment

 

Event management companies will design and manage events, projects and programmes, whilst being strategic and creative in their thinking. They should have a dedicated team that can create, with you, all elements of your exclusive/bespoke event, programme or project.

Is it more expensive to use an event management company?

No, it is actually more cost-effective to use an event management company. Event Management companies will have cheaper rates and good relationships with suppliers and the expertise of organising and managing events can save you a lot of money.

Why can event management companies offer services cheaper than what I can get those services for?

Event management companies use suppliers, entertainment, venues, caterers services frequently and consequently obtain agency or discounted rates which they pass on to their clients. Event management companies buy services in mass, which end up a lot cheaper.

Can an Event Management company save me time?

Yes, an events management company will know exactly where to look for the services you want. If you were to look for these services yourself, it would cost you, which is often not included in budgets. Hidden costs incur in the manner of time, labour, transport, communications, etc

If you choose an Events Management company that don't own their own kit, you will benefit vastly because they will look around for the best equipment to suit your requirements and budget.

What percentage should I spend on décor and entertainment?

In an ideal situation, your budget should cater for equal amounts for food and beverage and for decor and entertainment. The more elaborate however your spending on decor and entertainment, the greater the impact on your function will have (but please do not under-cater).

Unfortunately, this ideal solution is seldom achievable, as most venues charge steep prices for food and beverage. Therefore it would also be workable if you allocate a minimum of thirty per cent (30%) for decor and entertainment.

How Event Management can bond your team

It is important to choose an Event Management company that has experience of working with top blue chip companies that engage and inspire.

How to Expand Your Event Business - Catering, Event Planners and Event Services Marketing Tips

Food Truck Or Cart Services

Cape Town Wedding Coordinator

We all love parties, whether it be a fancy wedding party or some casual get-together in . If you are throwing a party in a restaurant, then you need not worry about the catering. However, if you plan to arrange a party at your house, you can well imagine how difficult it could be to cook food for 20 to 30 guests. In such a case, it is advisable that one hire a good catering service to do the job.

Singer

 

This is your first time to attend a corporate or business convention. You are quite amazed at how everything goes so smoothly and efficiently. You just cannot imagine how many people come and go about the place, and yet everything appears to be in order without anything out of place. You notice that there are no people running back and forth to make sure that the guests in this part of the hall are okay while trying to oversee if the group at the other end is having a good time.

One good thing about business and corporate conventions is that these companies and business groups have the resources to plan conventions with hired help. And who are these hired helpers? For sure, they are not people who are also from the same company that is holding that convention. Don't you dare imagine these corporate people trying to plan and prepare for a convention in advance while at the same time trying to run their huge companies and firms!

Convention and event planning services are offered by several companies for those people who are too busy or too wracked up to plan and prepare for a huge event. These services employ a relatively huge amount of manpower so as to guarantee an orderly yet remarkable event, such as a convention or meeting.

Companies offering convention event planning services take care of all the important details entailed by their clients for their events. The responsibility for many things and details are left in their hands: venue, decorations, invitations, publicity, food and drinks, reception, giveaways, souvenirs, music, and a whole lot more. And even during the day of the event itself, these convention event planning service people are in place so as to oversee that everything is working smoothly and as planned.

What is Event Management?

Food

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Magician

We all love parties, whether it be a fancy wedding party or some casual get-together in . If you are throwing a party in a restaurant, then you need not worry about the catering. However, if you plan to arrange a party at your house, you can well imagine how difficult it could be to cook food for 20 to 30 guests. In such a case, it is advisable that one hire a good catering service to do the job.

Scrapbooking

 

New York is one of the most important places in the world. Being the Center for world trade and commerce, it draws large number of businessmen, corporate professionals from all over the world. Also New York is a very popular tourist destination with thousands of tourists crossing over its border every year. New York has some of the best hotels, restaurants, shopping malls, theaters and landscapes. It has an electrifying night life and a rich culture & heritage. Corporate events, wedding parties, product launches, fashion shows and social events are a regular in New York.

Event Planning has been a highly popular business in the recent times with many firms offering event planning services throughout New York. In fact one can find an event planning firm in every corner of New York. Planning an event requires detailed work on every aspect of the event in order to make it a success. Negligence on any part and there is every chance that the event may fall flat on its face.

A lot of tension, frustration and time are associated with planning an event. The event planners are the best people who can help you plan your event in the most efficient way and thereby ensure its success. The New York Event Planner offers the services of some of the world's best professional in event planning and management. Though these event planners offer services at a fee, it is worth taking the services of a professional. Everyone can find an event planning professional that suits his budget in New York. Some of the most well known and popular event planning firms in New York include: Bowlmor lanes, EMRG media NYC, Catering Guy.com, Steffan group, Crème de la Crème events and Maven Events.

An event planner professional has to very creative and must have a personality that must connect well with the clients and have a clear picture of the clients specific and personal needs for the event. The biggest constraint of organizing an event is its budget. Many a times, without careful and detailed planning, the budget shoots up beyond the expectations. The event planner professional has connections with the best vendors in New York and hence gets his client the best deal. The event planning professionals are in a much better position to negotiate with the vendors and get discounts.

Event planning professionals will help avoid disasters at the events because they would oversee all the operations of the day until everything is over. In the event of some crisis arising at the event, the event planning professionals are much better prepared to deal with it rather than having the client to deal with the situation.

Planning for an event requires a lot of dedication and time and the event planning professionals would ensure that there is no compromise on any part associated with the successful organizing of the event.

How To Write a Book, 10 Simple Steps

Animal Show Entertainment

Cape Town Wedding Coordinator

We all love parties, whether it be a fancy wedding party or some casual get-together in . If you are throwing a party in a restaurant, then you need not worry about the catering. However, if you plan to arrange a party at your house, you can well imagine how difficult it could be to cook food for 20 to 30 guests. In such a case, it is advisable that one hire a good catering service to do the job.

Costumed Character Entertainment

 

We all love parties, whether it be a fancy wedding party or some casual get-together. If you are throwing a party in a restaurant, then you need not worry about the catering.However, if you plan to arrange a party at your house, you can well imagine how difficult it could be to cook food for 20 to 30 guests. In such a case, it is advisable that one hire a good catering service to do the job. There are many catering businesses open in all around, but in order to figure out which one is the best, you need to judge them on the following criteria:

Variety and Quality of Food:

It's needless to say that the food is the most important thing in a party. A good catering service must provide tasty, hygienic and fresh food. Moreover, the caterer should provide variety in the dishes served. It's probable that the people you are going to invite will want to eat food based on their own personal preference as well as religious and cultural values. For example if your friend is a Muslim, he/she will only eat kosher food, whereas a vegetarian will only eat vegetarian food. So, the best way to cater to these possible differences is to have a buffet in which you can incorporate all kinds of dishes, depending upon the types of guests invited. The caterer should also provide the option of offering food from exotic cuisines, so that one can entertain foreign guests as well as local ones.

Variety of Services:

Alongside food, the ambiance of the party also plays an important role in making a party success. A good caterer provides complete decoration for the party and has a team of expert interior designers that add make such an effort professional. Aside from all this, a good caterer also provides the relevant furniture, for example buffet tables, cutlery crockery, warmers, trash bags and other such accessories. This is the differentiating point between mediocre and excellent catering service; if a caterer does all this, then you have definitely made the right choice.

Presenting Style:

Imagine how exciting it would be if the theme of your party is Cowboy, and the waiters are wearing cowboy hats, long boots and a hunter in one hand while they are serving to your guests. This sort of thing is what good caterers offer. Along with good food, excellent catering services do their presentations, food and otherwise, with style.

Economic factors do obviously play an important role in your selection of such a caterer but there is always a payoff between more money and good service in any decision one makes. You can always optimize your party requirements according to your financial condition. However, if you budget is no issue, then a good caterer meeting the above criteria will make your party a huge success, and that's absolutely guaranteed. So, don't forget to look at these things before you plan a party. Cheers!

The 7Ps of Marketing Mix

Limousine And Chauffeur Services

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Wedding Catering

We all love parties, whether it be a fancy wedding party or some casual get-together in . If you are throwing a party in a restaurant, then you need not worry about the catering. However, if you plan to arrange a party at your house, you can well imagine how difficult it could be to cook food for 20 to 30 guests. In such a case, it is advisable that one hire a good catering service to do the job.

Craft Party Planning

 

A good company that provides event production services should be able to offer you the knowledge, experience, talent, and equipment that will make your special event as successful as you have envisioned. Whether you're planning a wedding party, large corporate event, festival, or concert, you want your production company to make it successful and entertaining for all involved. Great events do not just happen by accident, but are well-managed.

Most companies that provide event production services also offer options to incorporate live music or entertainment as well. High quality entertainment is usually the key to a successful and enjoyable event. Therefore, if you want to put together an event that has everyone talking, be sure to go with a company that not only provides great event production solutions, but quality entertainment as well.

The right company can take the stress out of planning functions, helping to make sure they go off smoothly and appear effortless to the guests. A true turnkey entertainment and production company can provide everything that is needed. Whether you need equipment, event management, ordering, catering, staffing, worker payments, decorations, entertainment, or anything else, an experienced production company can handle everything, making your life much easier.

What Types of Events are in Need of Event Production Services?

Below are a few examples of the types of events where an experienced company that offers event production solutions will come in handy. If you are not sure if a company is good for your event, you can always contact them to find out more about their previous experience, special request handling, and other details. Simply talking with someone who is experienced with production solutions can often open up your mind to ideas that you may never have thought of.

* Fairs, Festivals and Concerts

* Parties and After-Parties

* Weddings and Receptions

* Trade Shows and Corporate Functions

* Meetings and Conventions

* Political Events

* Sporting Events

* If you are not sure, just ask!

What will these companies do for you? Some examples include consultation, logistics, audio and video solutions, room design and decor, catering, talent acquisition, hiring servers, bringing in videographers or photographers, developing team building activities, and location scouting. You might hire a company to help you with absolutely everything. On the other hand, you may be able to pick and choose the services that you require.

Do you need a staff, or do you already have people employed to handle your event? The right event management company can bring in their own managers and workers. They can also work with your staff or committee members. Here are some examples of the type of people these companies can provide.

* Event Directors and Site Managers

* Servers or Hosts and Hostesses

* Workers and Technicians (Audio, Video, etc.)

* Volunteer Coordinators

* Box office and Skilled Office Staff

You can see that the right company can handle everything, helping to ensure the success of the event. They can also fill in portions of your event staffing and management that you may lack. The idea behind these companies is to help you organize and plan an event that will meet your objectives, and to remove as much stress as possible so you are free to enjoy your event. To learn more, simply talk with a good event entertainment and event production company that can help you plan and carry out your special event.

The 7Ps of Marketing Mix

Food Truck Or Cart Services

Cape Town Wedding Coordinator

We all love parties, whether it be a fancy wedding party or some casual get-together in . If you are throwing a party in a restaurant, then you need not worry about the catering. However, if you plan to arrange a party at your house, you can well imagine how difficult it could be to cook food for 20 to 30 guests. In such a case, it is advisable that one hire a good catering service to do the job.

MC And Host Services

 

Marketing professionals and specialist use many tactics to attract and retain their customers. These activities comprise of different concepts, the most important one being the marketing mix. There are two concepts for marketing mix: 4P and 7P. It is essential to balance the 4Ps or the 7Ps of the marketing mix. The concept of 4Ps has been long used for the product industry while the latter has emerged as a successful proposition for the services industry.

The 7Ps of the marketing mix can be discussed as:

Product - It must provide value to a customer but does not have to be tangible at the same time. Basically, it involves introducing new products or improvising the existing products.

Price - Pricing must be competitive and must entail profit. The pricing strategy can comprise discounts, offers and the like.

Place - It refers to the place where the customers can buy the product and how the product reaches out to that place. This is done through different channels, like Internet, wholesalers and retailers.

Promotion - It includes the various ways of communicating to the customers of what the company has to offer. It is about communicating about the benefits of using a particular product or service rather than just talking about its features.

People - People refer to the customers, employees, management and everybody else involved in it. It is essential for everyone to realize that the reputation of the brand that you are involved with is in the people's hands.

Process - It refers to the methods and process of providing a service and is hence essential to have a thorough knowledge on whether the services are helpful to the customers, if they are provided in time, if the customers are informed in hand about the services and many such things.

Physical (evidence) - It refers to the experience of using a product or service. When a service goes out to the customer, it is essential that you help him see what he is buying or not. For example- brochures, pamphlets etc serve this purpose.

How to Become an Event Planner

Limousine And Chauffeur Services

Cape Town Wedding Coordinator

Corporate Lunch Catering

We all love parties, whether it be a fancy wedding party or some casual get-together in . If you are throwing a party in a restaurant, then you need not worry about the catering. However, if you plan to arrange a party at your house, you can well imagine how difficult it could be to cook food for 20 to 30 guests. In such a case, it is advisable that one hire a good catering service to do the job.

Solo Musician Entertainment

 

Whether you are a solo esthetician, stylist or massage therapist - going it on your own has its benefits and challenges. Without a retail location, you may feel that you are at a marketing disadvantage to salons or day spas. Little do you know, most of those day spas and retails paying a pretty penny for retail space are thinking YOU are a smart cookie--- because you have very little overhead and no employees. Just like most things in life, the grass is always greener on the other side. As for building your solo practice, here are must-do marketing actions to take to bring new clients.

1. Get a marketing plan. If you are a rabid Friends fan like me, you might remember the first season episode when Phoebe laments "Get a plan?! I don't even have a pluh." And while it may seem overwhelming to create one, it is can actually make your life easier once you have one. The beauty of a marketing plan is that you know what you are going to spend, do (and NOT do) for marketing month by month. If you don't know where to start, drop me a note or call me. With a few phone calls and emails, I'll get to know your goals, budget, background and help you craft a plan that will put you in control.

2. Set up a client contact system. This can be paper-based or using a client database on your computer. The goal here is to remind you to reach out to clients you have seen before. Some occasions to do this are:

*Two days post treatment to see if they have any questions. Inquire about how they feel about their skin (any flare-ups?), their neck/back/etc. that they mentioned prior to their massage or if they have any styling questions about their new cut.

*Birthdays. You may be the only person to send them a card!

*If you have seen them in six weeks - or whatever would be your recommended interval for the next service.

*Three weeks after purchasing a product - do they need more?

*Client anniversary thank you - every year they have been a client, send them a little thank you note. Hand written cards are so very special these days, but email greeting cards are just as effective as getting the point across that you appreciate their loyalty.

You can see that tracking client activities and creating a system to remind you of these things is essential.

3. Reward for referrals. Review my No Cost Referrals tips and create a system that works for you. Building your business by word of mouth is the most inexpensive marketing around... don't be afraid to be generous to clients you refer you. A $25 Starbucks card for one client can save you from a $800 newspaper ad that brings in the same number of new clients (you got... just one.) No need for a fancy points system... your business cards (yes you need 'em) will do the trick. Give your clients extras when they book an appointment and list on your cards: "I build my business through referrals and would be delighted to help your friends or relatives."

4. Leverage the Internet. Having a website is, in my humble opinion, absolutely critical for any business. Use lower cost hosted solutions like Inspirational Web Hosting or SpaBoom - businesses that understand yours and provide low cost and easy to use solutions. On your site, be sure to collect emails and allow instant gift certificate purchase. Online sales is a nice perk, but not for everyone because you have to then ship out products very quickly after receiving the online order. If you are in a treatment room all day, this might be cause a delay... just be careful to correctly set customer expectations.

While there are several more marketing activities I'd recommend like a professional logo, or printing a brochure, there are also things you should not waste money on. Avoid advertisements and direct mail. The cost will most certainly outweigh the benefit you'd receive as a single practitioner.

Be sure to track your marketing pennies well. It is important to be conscious about how much (and where) you are spending your marketing dollars so you can decide whether to continue or not.

Event Planning - Take Your Event From Good to Great!

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Event Management

Best Solutions for Functions

Corporate event management involves managing various corporate events that can be a special media event, an internal event or event open to the public such as a fundraising gala. They are usually managed by a professional planner whose specialty is corporate events. An experienced event planner has the expertise to research and plan a successful event from start to finish.

Some of the common examples of corporate events are launching a product, road show, galas and media event with corporate sponsorship. The events are managed according to their respective nature, keeping in mind the aim of the event, the audience to be reached and the content of the message to be transferred.

Solo Musician Entertainment

Corporate social gatherings are staple in every business or industry. It is when important matters related to the trade are discussed such as in conferences and summits. The attendees of these business gatherings are employees of the company or corporation plus other stock holders or potential business partners for a possible collaboration. And where there are gatherings, big or small, there should be foods and drinks available for all participants. These provisions are served and supplied by particular catering services which are equipped to host such commercial events.

How to Host an Unforgettable Company Event

Careful and strategic planning is of the essence in hosting a company event. Hosting a simple domestic party is already a strenuous job, much more when holding a business gathering as there are a lot of professionals and business executives who might grace the special corporate event. There are a lot of things to be prepared such as the venue and the catering services. First and foremost the organizer should consider what effect the affair should have or what theme is applicable for the day's purpose. This is important in order to provide an atmosphere for the attendees that are conducive and perfect for socialization and business entrepreneurship. After determining this, the location or the venue where the event will take place can be selected. The place must be perfect enough to accommodate the number of expected guests. It should also be a place that conforms to the ambiance the organizer wishes to provide the event's participants. Aside from these, the place of the gathering must, with all possibilities, be situated in an area that is accessible to all employees and guests of the gathering. The seating arrangement is also one to include in the planning.

Another consideration essential to the event's planning is the budget. The organizer must include in the budget not only the venue or the chairs to be seated on by the attendees but also the food provision and catering services for the conference.

The Best caterer for the Corporate Event

While it is true that catering services are abundant in number these days, not all are capable of hosting a formal dining experience. Some caterers are only adept at cooking delectable dishes while there are also those catering services which can offer an excellent service complete with awesome cuisines, themed arrangement and excellent professional services. Such catering services are required for the business conferences.

The selected provider must be able to interpret what the event organizer requires and apply this. Caterers who can prepare various dishes to suit whatever palates and gastronomy of any provenance, culture and religion may also be hired as there will be diverse people of different backgrounds attending the corporate meeting. The catering services suited for a corporate occasion must be flexible, capable of multitasking and most of all, serve the most delectable and freshest dishes to everyone in the conference. If this caterer can think of a more ingenious and clever concepts suited to the event, the better.