We all love parties, whether it be a fancy wedding party or some casual get-together in . If you are throwing a party in a restaurant, then you need not worry about the catering. However, if you plan to arrange a party at your house, you can well imagine how difficult it could be to cook food for 20 to 30 guests. In such a case, it is advisable that one hire a good catering service to do the job.

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Marketing professionals and specialist use many tactics to attract and retain their customers. These activities comprise of different concepts, the most important one being the marketing mix. There are two concepts for marketing mix: 4P and 7P. It is essential to balance the 4Ps or the 7Ps of the marketing mix. The concept of 4Ps has been long used for the product industry while the latter has emerged as a successful proposition for the services industry.

The 7Ps of the marketing mix can be discussed as:

Product - It must provide value to a customer but does not have to be tangible at the same time. Basically, it involves introducing new products or improvising the existing products.

Price - Pricing must be competitive and must entail profit. The pricing strategy can comprise discounts, offers and the like.

Place - It refers to the place where the customers can buy the product and how the product reaches out to that place. This is done through different channels, like Internet, wholesalers and retailers.

Promotion - It includes the various ways of communicating to the customers of what the company has to offer. It is about communicating about the benefits of using a particular product or service rather than just talking about its features.

People - People refer to the customers, employees, management and everybody else involved in it. It is essential for everyone to realize that the reputation of the brand that you are involved with is in the people's hands.

Process - It refers to the methods and process of providing a service and is hence essential to have a thorough knowledge on whether the services are helpful to the customers, if they are provided in time, if the customers are informed in hand about the services and many such things.

Physical (evidence) - It refers to the experience of using a product or service. When a service goes out to the customer, it is essential that you help him see what he is buying or not. For example- brochures, pamphlets etc serve this purpose.

The 7Ps of Marketing Mix

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We all love parties, whether it be a fancy wedding party or some casual get-together in . If you are throwing a party in a restaurant, then you need not worry about the catering. However, if you plan to arrange a party at your house, you can well imagine how difficult it could be to cook food for 20 to 30 guests. In such a case, it is advisable that one hire a good catering service to do the job.

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Meeting the objective needs and subjective wants of customers to drive sales is the basis of most businesses. It is how they build business relationships, remain profitable, and how they expand into new territories. While the process of meeting those needs and wants may be different for each client or project, your goal is to lead your team in satisfying customer goals and expectations so your company will receive future work. Needs can be very similar between customers, while wants can vary enormously based on the different perceptions and diverse experiences of your client base

TALK WITH CUSTOMERS

In order to meet your customers' expectations, your team must first understand what those expectations are. Ways to determine this include:

¥ Meeting with customers

¥ Asking open creative questions about what is required

¥ Using a 'content mirror' to ensure understanding and show you are listening and interested

¥ Taking copious notes for future reference!

¥ Holding a team meeting afterward to compare notes and pinpoint exact needs and wants

¥ Returning to the customer if needed for clarification before beginning a project

Even though many clients know what they require, some simply do not. And some may have an idea of what they want without that necessarily corresponding with what they need. It will be up to your team to draw the needs and wants out of them in order to devise a plan and goals.

When talking with customers, you should ask questions about their business, what they feel are its strengths and what its weaknesses are. If working in sales, finding out what a client is lacking in their business can help you find the correct solution Ð which then can lead to a sale.

STEPS TO MEET THESE NEEDS AND WANTS

Once you have established the expectations of your customer, then your work really begins. Whether you are working with a team on a project or you are trying to sell products or services, the steps you take should include:

¥ Brainstorming possible solutions to issues presented by the customer

¥ Outlining project goals and assigning tasks

¥ Determining the correct product that will meet the needs and wants of customers

¥ Presenting solutions to the customer

When taking these steps, you may want to consult with the customer to make sure you are on the right track. Since customers may at any time become worried, frustrated, angry, or anxious about the process, it is your job to let customers know that they are a priority and that you are trying your best to meet their requirements. Keeping customers informed will be an important ingredient of success.

CUSTOMER FOLLOW-UP

After delivering a product / service or presenting a process to your customer, you should follow-up to see if their expectations have been met. This is not only good business practice, it also lets customers know that you care about their business and that you want them to succeed, even beyond the sale.

If they are not satisfied, then you should show ownership and follow company procedures in trying to fix any issues they may still have.

6 Ways to Prepare for an Outdoor Event Catering

Barbecue And Grill Services

Cape Town Wedding Coordinator

We all love parties, whether it be a fancy wedding party or some casual get-together in . If you are throwing a party in a restaurant, then you need not worry about the catering. However, if you plan to arrange a party at your house, you can well imagine how difficult it could be to cook food for 20 to 30 guests. In such a case, it is advisable that one hire a good catering service to do the job.

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You've been tasked with planning an event and don't know where to begin. Take a deep breath, anyone with any level of event expertise can take an event from good to great. Here is how:

For beginners, it is imperative that you do your homework. You must first generate an event plan and consider the building blocks of any event: target market, situational analysis, the 6 P's and planning.

Let's get started. Think very clearly about the people you are trying to attract. Ask yourself the question: Who is your target market?

Once you identify those that will be attending your event, allow yourself time to travel into the hearts and minds of your potential audience. Believe me; knowing what kinds of things they like to see, do, buy and eat will be helpful as your event plan begins to come to life.

Now that you have your target market in mind, let's take a look at your situational analysis. You will need to examine your internal strengths and weaknesses and your external opportunities and threats as they relate to whatever you are planning to do. You must be brutally honest with yourself when analyzing the various components of your event.

The next step in taking your event from good to great is to identify the 6 P's of event planning: Purpose, People, Product, Place, Price and Process. Outlined below you will find the questions related to each P that you should answer prior to diving into the planning phase.

- Why are you doing this event? (Purpose)
- Who will attend? (People)
- What are you going to do? (Product)
- When and where? (Place)
- How much is it going to cost you? (Price)
- How are you going to get the job done? (Process)

Now that you have identified your target market, have performed a situational analysis and have answered the building block questions of planning an event, you are ready to develop a formal event plan and begin execution shortly thereafter.

A formal event plan has several interrelated components: goal, objectives, strategies, tactics, budget, timetable and evaluation. Your written detailed plan of action will serve as the backbone to your master event plan. Keep it close at hand and refer back to it often.

Congratulations, at this point you have finished your homework and can now move into the imaginative, fun side of event planning! Take your events to the next level by identifying a theme and carrying that theme from start to finish.

Planning a successful event is no walk in the park. It is tedious work and requires an individual who always keeps their dancing shoes and party hat nearby. One who is forever excited about the adventure and who remembers that problems that will inevitably arise but the beat must go on.

You've got a plan, now the let the event begin. You are on your way from good to great!

Meeting Customer Needs And Wants

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We all love parties, whether it be a fancy wedding party or some casual get-together in . If you are throwing a party in a restaurant, then you need not worry about the catering. However, if you plan to arrange a party at your house, you can well imagine how difficult it could be to cook food for 20 to 30 guests. In such a case, it is advisable that one hire a good catering service to do the job.

Animal Show Entertainment

 

A good company that provides event production services should be able to offer you the knowledge, experience, talent, and equipment that will make your special event as successful as you have envisioned. Whether you're planning a wedding party, large corporate event, festival, or concert, you want your production company to make it successful and entertaining for all involved. Great events do not just happen by accident, but are well-managed.

Most companies that provide event production services also offer options to incorporate live music or entertainment as well. High quality entertainment is usually the key to a successful and enjoyable event. Therefore, if you want to put together an event that has everyone talking, be sure to go with a company that not only provides great event production solutions, but quality entertainment as well.

The right company can take the stress out of planning functions, helping to make sure they go off smoothly and appear effortless to the guests. A true turnkey entertainment and production company can provide everything that is needed. Whether you need equipment, event management, ordering, catering, staffing, worker payments, decorations, entertainment, or anything else, an experienced production company can handle everything, making your life much easier.

What Types of Events are in Need of Event Production Services?

Below are a few examples of the types of events where an experienced company that offers event production solutions will come in handy. If you are not sure if a company is good for your event, you can always contact them to find out more about their previous experience, special request handling, and other details. Simply talking with someone who is experienced with production solutions can often open up your mind to ideas that you may never have thought of.

* Fairs, Festivals and Concerts

* Parties and After-Parties

* Weddings and Receptions

* Trade Shows and Corporate Functions

* Meetings and Conventions

* Political Events

* Sporting Events

* If you are not sure, just ask!

What will these companies do for you? Some examples include consultation, logistics, audio and video solutions, room design and decor, catering, talent acquisition, hiring servers, bringing in videographers or photographers, developing team building activities, and location scouting. You might hire a company to help you with absolutely everything. On the other hand, you may be able to pick and choose the services that you require.

Do you need a staff, or do you already have people employed to handle your event? The right event management company can bring in their own managers and workers. They can also work with your staff or committee members. Here are some examples of the type of people these companies can provide.

* Event Directors and Site Managers

* Servers or Hosts and Hostesses

* Workers and Technicians (Audio, Video, etc.)

* Volunteer Coordinators

* Box office and Skilled Office Staff

You can see that the right company can handle everything, helping to ensure the success of the event. They can also fill in portions of your event staffing and management that you may lack. The idea behind these companies is to help you organize and plan an event that will meet your objectives, and to remove as much stress as possible so you are free to enjoy your event. To learn more, simply talk with a good event entertainment and event production company that can help you plan and carry out your special event.

Catering Events

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We all love parties, whether it be a fancy wedding party or some casual get-together in . If you are throwing a party in a restaurant, then you need not worry about the catering. However, if you plan to arrange a party at your house, you can well imagine how difficult it could be to cook food for 20 to 30 guests. In such a case, it is advisable that one hire a good catering service to do the job.

String Quartet Entertainment

 

We all love parties, whether it be a fancy wedding party or some casual get-together. If you are throwing a party in a restaurant, then you need not worry about the catering.However, if you plan to arrange a party at your house, you can well imagine how difficult it could be to cook food for 20 to 30 guests. In such a case, it is advisable that one hire a good catering service to do the job. There are many catering businesses open in all around, but in order to figure out which one is the best, you need to judge them on the following criteria:

Variety and Quality of Food:

It's needless to say that the food is the most important thing in a party. A good catering service must provide tasty, hygienic and fresh food. Moreover, the caterer should provide variety in the dishes served. It's probable that the people you are going to invite will want to eat food based on their own personal preference as well as religious and cultural values. For example if your friend is a Muslim, he/she will only eat kosher food, whereas a vegetarian will only eat vegetarian food. So, the best way to cater to these possible differences is to have a buffet in which you can incorporate all kinds of dishes, depending upon the types of guests invited. The caterer should also provide the option of offering food from exotic cuisines, so that one can entertain foreign guests as well as local ones.

Variety of Services:

Alongside food, the ambiance of the party also plays an important role in making a party success. A good caterer provides complete decoration for the party and has a team of expert interior designers that add make such an effort professional. Aside from all this, a good caterer also provides the relevant furniture, for example buffet tables, cutlery crockery, warmers, trash bags and other such accessories. This is the differentiating point between mediocre and excellent catering service; if a caterer does all this, then you have definitely made the right choice.

Presenting Style:

Imagine how exciting it would be if the theme of your party is Cowboy, and the waiters are wearing cowboy hats, long boots and a hunter in one hand while they are serving to your guests. This sort of thing is what good caterers offer. Along with good food, excellent catering services do their presentations, food and otherwise, with style.

Economic factors do obviously play an important role in your selection of such a caterer but there is always a payoff between more money and good service in any decision one makes. You can always optimize your party requirements according to your financial condition. However, if you budget is no issue, then a good caterer meeting the above criteria will make your party a huge success, and that's absolutely guaranteed. So, don't forget to look at these things before you plan a party. Cheers!

Convention Event Planning Services

Specialty Acts

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Wedding Catering

We all love parties, whether it be a fancy wedding party or some casual get-together in . If you are throwing a party in a restaurant, then you need not worry about the catering. However, if you plan to arrange a party at your house, you can well imagine how difficult it could be to cook food for 20 to 30 guests. In such a case, it is advisable that one hire a good catering service to do the job.

Animal Show Entertainment

 

Meeting the objective needs and subjective wants of customers to drive sales is the basis of most businesses. It is how they build business relationships, remain profitable, and how they expand into new territories. While the process of meeting those needs and wants may be different for each client or project, your goal is to lead your team in satisfying customer goals and expectations so your company will receive future work. Needs can be very similar between customers, while wants can vary enormously based on the different perceptions and diverse experiences of your client base

TALK WITH CUSTOMERS

In order to meet your customers' expectations, your team must first understand what those expectations are. Ways to determine this include:

¥ Meeting with customers

¥ Asking open creative questions about what is required

¥ Using a 'content mirror' to ensure understanding and show you are listening and interested

¥ Taking copious notes for future reference!

¥ Holding a team meeting afterward to compare notes and pinpoint exact needs and wants

¥ Returning to the customer if needed for clarification before beginning a project

Even though many clients know what they require, some simply do not. And some may have an idea of what they want without that necessarily corresponding with what they need. It will be up to your team to draw the needs and wants out of them in order to devise a plan and goals.

When talking with customers, you should ask questions about their business, what they feel are its strengths and what its weaknesses are. If working in sales, finding out what a client is lacking in their business can help you find the correct solution Ð which then can lead to a sale.

STEPS TO MEET THESE NEEDS AND WANTS

Once you have established the expectations of your customer, then your work really begins. Whether you are working with a team on a project or you are trying to sell products or services, the steps you take should include:

¥ Brainstorming possible solutions to issues presented by the customer

¥ Outlining project goals and assigning tasks

¥ Determining the correct product that will meet the needs and wants of customers

¥ Presenting solutions to the customer

When taking these steps, you may want to consult with the customer to make sure you are on the right track. Since customers may at any time become worried, frustrated, angry, or anxious about the process, it is your job to let customers know that they are a priority and that you are trying your best to meet their requirements. Keeping customers informed will be an important ingredient of success.

CUSTOMER FOLLOW-UP

After delivering a product / service or presenting a process to your customer, you should follow-up to see if their expectations have been met. This is not only good business practice, it also lets customers know that you care about their business and that you want them to succeed, even beyond the sale.

If they are not satisfied, then you should show ownership and follow company procedures in trying to fix any issues they may still have.

Contact EzineArticles.com

Palm Reader Entertainment

Cape Town Wedding Coordinator

We all love parties, whether it be a fancy wedding party or some casual get-together in . If you are throwing a party in a restaurant, then you need not worry about the catering. However, if you plan to arrange a party at your house, you can well imagine how difficult it could be to cook food for 20 to 30 guests. In such a case, it is advisable that one hire a good catering service to do the job.

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Corporate social gatherings are staple in every business or industry. It is when important matters related to the trade are discussed such as in conferences and summits. The attendees of these business gatherings are employees of the company or corporation plus other stock holders or potential business partners for a possible collaboration. And where there are gatherings, big or small, there should be foods and drinks available for all participants. These provisions are served and supplied by particular catering services which are equipped to host such commercial events.

How to Host an Unforgettable Company Event

Careful and strategic planning is of the essence in hosting a company event. Hosting a simple domestic party is already a strenuous job, much more when holding a business gathering as there are a lot of professionals and business executives who might grace the special corporate event. There are a lot of things to be prepared such as the venue and the catering services. First and foremost the organizer should consider what effect the affair should have or what theme is applicable for the day's purpose. This is important in order to provide an atmosphere for the attendees that are conducive and perfect for socialization and business entrepreneurship. After determining this, the location or the venue where the event will take place can be selected. The place must be perfect enough to accommodate the number of expected guests. It should also be a place that conforms to the ambiance the organizer wishes to provide the event's participants. Aside from these, the place of the gathering must, with all possibilities, be situated in an area that is accessible to all employees and guests of the gathering. The seating arrangement is also one to include in the planning.

Another consideration essential to the event's planning is the budget. The organizer must include in the budget not only the venue or the chairs to be seated on by the attendees but also the food provision and catering services for the conference.

The Best caterer for the Corporate Event

While it is true that catering services are abundant in number these days, not all are capable of hosting a formal dining experience. Some caterers are only adept at cooking delectable dishes while there are also those catering services which can offer an excellent service complete with awesome cuisines, themed arrangement and excellent professional services. Such catering services are required for the business conferences.

The selected provider must be able to interpret what the event organizer requires and apply this. Caterers who can prepare various dishes to suit whatever palates and gastronomy of any provenance, culture and religion may also be hired as there will be diverse people of different backgrounds attending the corporate meeting. The catering services suited for a corporate occasion must be flexible, capable of multitasking and most of all, serve the most delectable and freshest dishes to everyone in the conference. If this caterer can think of a more ingenious and clever concepts suited to the event, the better.

The Importance of an Event Planner

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Corporate Lunch Catering

We all love parties, whether it be a fancy wedding party or some casual get-together in . If you are throwing a party in a restaurant, then you need not worry about the catering. However, if you plan to arrange a party at your house, you can well imagine how difficult it could be to cook food for 20 to 30 guests. In such a case, it is advisable that one hire a good catering service to do the job.

Juggling

 

New York is one of the most important places in the world. Being the Center for world trade and commerce, it draws large number of businessmen, corporate professionals from all over the world. Also New York is a very popular tourist destination with thousands of tourists crossing over its border every year. New York has some of the best hotels, restaurants, shopping malls, theaters and landscapes. It has an electrifying night life and a rich culture & heritage. Corporate events, wedding parties, product launches, fashion shows and social events are a regular in New York.

Event Planning has been a highly popular business in the recent times with many firms offering event planning services throughout New York. In fact one can find an event planning firm in every corner of New York. Planning an event requires detailed work on every aspect of the event in order to make it a success. Negligence on any part and there is every chance that the event may fall flat on its face.

A lot of tension, frustration and time are associated with planning an event. The event planners are the best people who can help you plan your event in the most efficient way and thereby ensure its success. The New York Event Planner offers the services of some of the world's best professional in event planning and management. Though these event planners offer services at a fee, it is worth taking the services of a professional. Everyone can find an event planning professional that suits his budget in New York. Some of the most well known and popular event planning firms in New York include: Bowlmor lanes, EMRG media NYC, Catering Guy.com, Steffan group, Crème de la Crème events and Maven Events.

An event planner professional has to very creative and must have a personality that must connect well with the clients and have a clear picture of the clients specific and personal needs for the event. The biggest constraint of organizing an event is its budget. Many a times, without careful and detailed planning, the budget shoots up beyond the expectations. The event planner professional has connections with the best vendors in New York and hence gets his client the best deal. The event planning professionals are in a much better position to negotiate with the vendors and get discounts.

Event planning professionals will help avoid disasters at the events because they would oversee all the operations of the day until everything is over. In the event of some crisis arising at the event, the event planning professionals are much better prepared to deal with it rather than having the client to deal with the situation.

Planning for an event requires a lot of dedication and time and the event planning professionals would ensure that there is no compromise on any part associated with the successful organizing of the event.

Event Security Services For You and Your Company

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Event Management

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Corporate event management involves managing various corporate events that can be a special media event, an internal event or event open to the public such as a fundraising gala. They are usually managed by a professional planner whose specialty is corporate events. An experienced event planner has the expertise to research and plan a successful event from start to finish.

Some of the common examples of corporate events are launching a product, road show, galas and media event with corporate sponsorship. The events are managed according to their respective nature, keeping in mind the aim of the event, the audience to be reached and the content of the message to be transferred.

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Corporate event management involves managing various corporate events that can be a special media event, an internal event or event open to the public such as a fundraising gala. They are usually managed by a professional planner whose specialty is corporate events. An experienced event planner has the expertise to research and plan a successful event from start to finish.

Some of the common examples of corporate events are launching a product, road show, galas and media event with corporate sponsorship. The events are managed according to their respective nature, keeping in mind the aim of the event, the audience to be reached and the content of the message to be transferred.

Launching a new consumer product is a good example of what a planner does to manage this type of corporate event. Launching a product involves consumer conviction as an ultimate goal. The customer has to be convinced to buy the product by using innovative ideas. A corporate event manager might set up a convention to launch the product. This would involve planning all pre-convention meetings, working with graphic artists, writers and printers for all printed materials, choosing a location for the convention, selecting food and entertainment, etc.

The basic requirement for managing a corporate event is a step-by-step disciplined to see through various tasks from start to finish. There are many corporate event management companies offering professional services. They will work with the company contact one-on-one to make sure all of the needs and wishes of the company are met when putting together an event.