Corporate Lunch Catering

We all love parties, whether it be a fancy wedding party or some casual get-together in . If you are throwing a party in a restaurant, then you need not worry about the catering. However, if you plan to arrange a party at your house, you can well imagine how difficult it could be to cook food for 20 to 30 guests. In such a case, it is advisable that one hire a good catering service to do the job.

Animal Show Entertainment

 

Meeting the objective needs and subjective wants of customers to drive sales is the basis of most businesses. It is how they build business relationships, remain profitable, and how they expand into new territories. While the process of meeting those needs and wants may be different for each client or project, your goal is to lead your team in satisfying customer goals and expectations so your company will receive future work. Needs can be very similar between customers, while wants can vary enormously based on the different perceptions and diverse experiences of your client base

TALK WITH CUSTOMERS

In order to meet your customers' expectations, your team must first understand what those expectations are. Ways to determine this include:

¥ Meeting with customers

¥ Asking open creative questions about what is required

¥ Using a 'content mirror' to ensure understanding and show you are listening and interested

¥ Taking copious notes for future reference!

¥ Holding a team meeting afterward to compare notes and pinpoint exact needs and wants

¥ Returning to the customer if needed for clarification before beginning a project

Even though many clients know what they require, some simply do not. And some may have an idea of what they want without that necessarily corresponding with what they need. It will be up to your team to draw the needs and wants out of them in order to devise a plan and goals.

When talking with customers, you should ask questions about their business, what they feel are its strengths and what its weaknesses are. If working in sales, finding out what a client is lacking in their business can help you find the correct solution Ð which then can lead to a sale.

STEPS TO MEET THESE NEEDS AND WANTS

Once you have established the expectations of your customer, then your work really begins. Whether you are working with a team on a project or you are trying to sell products or services, the steps you take should include:

¥ Brainstorming possible solutions to issues presented by the customer

¥ Outlining project goals and assigning tasks

¥ Determining the correct product that will meet the needs and wants of customers

¥ Presenting solutions to the customer

When taking these steps, you may want to consult with the customer to make sure you are on the right track. Since customers may at any time become worried, frustrated, angry, or anxious about the process, it is your job to let customers know that they are a priority and that you are trying your best to meet their requirements. Keeping customers informed will be an important ingredient of success.

CUSTOMER FOLLOW-UP

After delivering a product / service or presenting a process to your customer, you should follow-up to see if their expectations have been met. This is not only good business practice, it also lets customers know that you care about their business and that you want them to succeed, even beyond the sale.

If they are not satisfied, then you should show ownership and follow company procedures in trying to fix any issues they may still have.

Must-Do Marketing For Solo Estheticians and Massage Therapists

Event Hair Styling

Cape Town Wedding Coordinator

We all love parties, whether it be a fancy wedding party or some casual get-together in . If you are throwing a party in a restaurant, then you need not worry about the catering. However, if you plan to arrange a party at your house, you can well imagine how difficult it could be to cook food for 20 to 30 guests. In such a case, it is advisable that one hire a good catering service to do the job.

Specialty Acts

 

Corporate social gatherings are staple in every business or industry. It is when important matters related to the trade are discussed such as in conferences and summits. The attendees of these business gatherings are employees of the company or corporation plus other stock holders or potential business partners for a possible collaboration. And where there are gatherings, big or small, there should be foods and drinks available for all participants. These provisions are served and supplied by particular catering services which are equipped to host such commercial events.

How to Host an Unforgettable Company Event

Careful and strategic planning is of the essence in hosting a company event. Hosting a simple domestic party is already a strenuous job, much more when holding a business gathering as there are a lot of professionals and business executives who might grace the special corporate event. There are a lot of things to be prepared such as the venue and the catering services. First and foremost the organizer should consider what effect the affair should have or what theme is applicable for the day's purpose. This is important in order to provide an atmosphere for the attendees that are conducive and perfect for socialization and business entrepreneurship. After determining this, the location or the venue where the event will take place can be selected. The place must be perfect enough to accommodate the number of expected guests. It should also be a place that conforms to the ambiance the organizer wishes to provide the event's participants. Aside from these, the place of the gathering must, with all possibilities, be situated in an area that is accessible to all employees and guests of the gathering. The seating arrangement is also one to include in the planning.

Another consideration essential to the event's planning is the budget. The organizer must include in the budget not only the venue or the chairs to be seated on by the attendees but also the food provision and catering services for the conference.

The Best caterer for the Corporate Event

While it is true that catering services are abundant in number these days, not all are capable of hosting a formal dining experience. Some caterers are only adept at cooking delectable dishes while there are also those catering services which can offer an excellent service complete with awesome cuisines, themed arrangement and excellent professional services. Such catering services are required for the business conferences.

The selected provider must be able to interpret what the event organizer requires and apply this. Caterers who can prepare various dishes to suit whatever palates and gastronomy of any provenance, culture and religion may also be hired as there will be diverse people of different backgrounds attending the corporate meeting. The catering services suited for a corporate occasion must be flexible, capable of multitasking and most of all, serve the most delectable and freshest dishes to everyone in the conference. If this caterer can think of a more ingenious and clever concepts suited to the event, the better.

The 7Ps of Marketing Mix

Singer

Cape Town Wedding Coordinator

Wedding Catering

We all love parties, whether it be a fancy wedding party or some casual get-together in . If you are throwing a party in a restaurant, then you need not worry about the catering. However, if you plan to arrange a party at your house, you can well imagine how difficult it could be to cook food for 20 to 30 guests. In such a case, it is advisable that one hire a good catering service to do the job.

Bridal Shower Party Planning

 

Phone Skills That Book More Events

I got this question from a new marketing client of mine who founded of a new catering and event company after years of working for someone else.


I'm finally getting leads from the website! This week I got more job inquiries than I ever did before. Now my problem is selling them once they call me. How do you handle an incoming call from a prospective client who is thinking about hiring you? Thanks, L.T.   Here are a few tips I passed on to L.T. He reported back that he's much more relaxed and so far he's booked a $9,000 job using these ideas. I hope you have the same luck!

First and foremost you want to build rapport quickly. You want the caller to get a good feeling about you and your business. No, this isn't about "brown-nosing" or "sucking up" or "schmoozing." It's about attitude.

Some thoughts to consider before you pick up that phone ....

Attitude of Gratitude. Be happy that somebody is giving you the opportunity to serve them in a way that allows you to use your gifts and talents and make a profit. Don't act grateful ... BE grateful.

Attitude of Service. Be ready to help the caller in whatever way you can - even if that means sending the caller to your competition.

Attitude of Enthusiasm. When I coached L.T. we recorded some of his phone conversations (you can record your side of the call without getting permission) and he was shocked. He was trying to sound like a "business professional." He sounded as enthusiastic as a Department of Motor Vehicles employee on a Friday afternoon.

Unless you only cater at funerals and bankruptcy hearings most customers are enthusiastic about the event they're planning. They want to deal with a relaxed, confident and happy event professional.

The Most Important Person in the World.

Dale Carnegie taught us to "Make other people feel important - and do it sincerely." How do you do that? Ask questions that you really want the answers to and listen carefully to the answers. When was the last time you spoke to someone who really cared about your opinion? Didn't that make you feel great? Really try to understand what the client is saying - so few people do.

Care. Don't ask about a client's fishing trophy if you really don't care. That's cheap, insincere and transparent. My style of selling is strictly business - I don't talk about sports, the weather or how nice your tie is. When I meet you as a prospective client I always get right down to business - not my business - your business.

Prepare. I go into every meeting prepared - I don't ask questions that a professional should already know. If I'm trying to get a trade show account I know everything I can about the industry, the company, competition and their latest products. If I'm pursuing a sales incentive meeting I know the names and territories of the Sales Managers, the size of the sales force and the demographics of the attendees before I approach the buyer. Knowing what you're talking about goes much further than unctuous glad-handing.

How do you prepare for an unexpected telephone inquiry? Stop winging it!

Intake Form. Type up an intake form to capture all the information you'll need ... and include questions that your competition isn't asking.

High Value Questions. Make a list of smart questions that increase your understanding and improve your professional image. List questions that make the client say, "Wow, I'm so glad you asked me that - I didn't think of that!"

Major Sales Tip! Always ask the caller if they've ever hired or experienced a service like yours before. Then ask, "What did you like about it?" and "What didn't you like about it." Get the answers to these two questions and your callers will have told you exactly how to sell to them.

When L.T. asked a client what she didn't like about a previous caterer, the client said she didn't like the servers - they didn't look professional. L.T. emailed over photos and testimonials about of his wait staff . He got the job!

Objections. Start keeping track of all the objections you get on the phone ... and then prepare a presentation that preempts them. The best way to handle an objection is to structure your presentation so that they never become an issue - but be careful about preventing clients from voicing their legitimate concerns.

L.T. thought that by saying to callers, "Our prices aren't cheap - because we don't do cheap work and our clients only want the best," eliminated the price objection. It didn't - it made the caller feel too embarrassed from sharing price concerns - and made L.T. sound like a jerk!

Sales Script. No, you never want to read a sales script to a caller and end up sounding like a phony telemarketer ... but you do want to make sure you give the caller a great sounding presentation.

Here's how to write a great telephone sales script: Don't write it - speak it.

Record and transcribe yourself talking to clients. Listen to your recording with a colleague or coach and pick out the parts you feel do a great job selling your services. Transcribe those phrases - exactly as you spoke them - and create your "pitch." It will sound like you - but your best you!

How to Find Quality Event Planning and Event Production Services

Craft Party Planning

Cape Town Wedding Coordinator

We all love parties, whether it be a fancy wedding party or some casual get-together in . If you are throwing a party in a restaurant, then you need not worry about the catering. However, if you plan to arrange a party at your house, you can well imagine how difficult it could be to cook food for 20 to 30 guests. In such a case, it is advisable that one hire a good catering service to do the job.

Sommelier Service

 

You've been tasked with planning an event and don't know where to begin. Take a deep breath, anyone with any level of event expertise can take an event from good to great. Here is how:

For beginners, it is imperative that you do your homework. You must first generate an event plan and consider the building blocks of any event: target market, situational analysis, the 6 P's and planning.

Let's get started. Think very clearly about the people you are trying to attract. Ask yourself the question: Who is your target market?

Once you identify those that will be attending your event, allow yourself time to travel into the hearts and minds of your potential audience. Believe me; knowing what kinds of things they like to see, do, buy and eat will be helpful as your event plan begins to come to life.

Now that you have your target market in mind, let's take a look at your situational analysis. You will need to examine your internal strengths and weaknesses and your external opportunities and threats as they relate to whatever you are planning to do. You must be brutally honest with yourself when analyzing the various components of your event.

The next step in taking your event from good to great is to identify the 6 P's of event planning: Purpose, People, Product, Place, Price and Process. Outlined below you will find the questions related to each P that you should answer prior to diving into the planning phase.

- Why are you doing this event? (Purpose)
- Who will attend? (People)
- What are you going to do? (Product)
- When and where? (Place)
- How much is it going to cost you? (Price)
- How are you going to get the job done? (Process)

Now that you have identified your target market, have performed a situational analysis and have answered the building block questions of planning an event, you are ready to develop a formal event plan and begin execution shortly thereafter.

A formal event plan has several interrelated components: goal, objectives, strategies, tactics, budget, timetable and evaluation. Your written detailed plan of action will serve as the backbone to your master event plan. Keep it close at hand and refer back to it often.

Congratulations, at this point you have finished your homework and can now move into the imaginative, fun side of event planning! Take your events to the next level by identifying a theme and carrying that theme from start to finish.

Planning a successful event is no walk in the park. It is tedious work and requires an individual who always keeps their dancing shoes and party hat nearby. One who is forever excited about the adventure and who remembers that problems that will inevitably arise but the beat must go on.

You've got a plan, now the let the event begin. You are on your way from good to great!

Meeting Customer Needs And Wants

Wedding Decorations

Cape Town Wedding Coordinator

Magician

We all love parties, whether it be a fancy wedding party or some casual get-together in . If you are throwing a party in a restaurant, then you need not worry about the catering. However, if you plan to arrange a party at your house, you can well imagine how difficult it could be to cook food for 20 to 30 guests. In such a case, it is advisable that one hire a good catering service to do the job.

MC And Host Services

 

We all love parties, whether it be a fancy wedding party or some casual get-together. If you are throwing a party in a restaurant, then you need not worry about the catering.However, if you plan to arrange a party at your house, you can well imagine how difficult it could be to cook food for 20 to 30 guests. In such a case, it is advisable that one hire a good catering service to do the job. There are many catering businesses open in all around, but in order to figure out which one is the best, you need to judge them on the following criteria:

Variety and Quality of Food:

It's needless to say that the food is the most important thing in a party. A good catering service must provide tasty, hygienic and fresh food. Moreover, the caterer should provide variety in the dishes served. It's probable that the people you are going to invite will want to eat food based on their own personal preference as well as religious and cultural values. For example if your friend is a Muslim, he/she will only eat kosher food, whereas a vegetarian will only eat vegetarian food. So, the best way to cater to these possible differences is to have a buffet in which you can incorporate all kinds of dishes, depending upon the types of guests invited. The caterer should also provide the option of offering food from exotic cuisines, so that one can entertain foreign guests as well as local ones.

Variety of Services:

Alongside food, the ambiance of the party also plays an important role in making a party success. A good caterer provides complete decoration for the party and has a team of expert interior designers that add make such an effort professional. Aside from all this, a good caterer also provides the relevant furniture, for example buffet tables, cutlery crockery, warmers, trash bags and other such accessories. This is the differentiating point between mediocre and excellent catering service; if a caterer does all this, then you have definitely made the right choice.

Presenting Style:

Imagine how exciting it would be if the theme of your party is Cowboy, and the waiters are wearing cowboy hats, long boots and a hunter in one hand while they are serving to your guests. This sort of thing is what good caterers offer. Along with good food, excellent catering services do their presentations, food and otherwise, with style.

Economic factors do obviously play an important role in your selection of such a caterer but there is always a payoff between more money and good service in any decision one makes. You can always optimize your party requirements according to your financial condition. However, if you budget is no issue, then a good caterer meeting the above criteria will make your party a huge success, and that's absolutely guaranteed. So, don't forget to look at these things before you plan a party. Cheers!

Event Security Services For You and Your Company

Animal Show Entertainment

Cape Town Wedding Coordinator

We all love parties, whether it be a fancy wedding party or some casual get-together in . If you are throwing a party in a restaurant, then you need not worry about the catering. However, if you plan to arrange a party at your house, you can well imagine how difficult it could be to cook food for 20 to 30 guests. In such a case, it is advisable that one hire a good catering service to do the job.

Portrait Artistry

 

Some of you may be wondering why learning How to Become a Party and Event Planner would be of interest to anyone. But, if have always dreamed of owning your own business and having the freedom that comes along with it, then you will definitely be interested in the event planning industry. Worldwide, the annual sales generated in the party, business, and event planning industry exceed $500 billion dollars (Source: International Special Events Society). Anyone entering into this industry has a wide range of options available to them and a huge market to tap into.

Estimated start up costs:
The start-up costs of becoming a party and event planner are relatively low but they will depend upon what services you intend offering. For most, the essential equipment includes: cell phone, laptop, business cards, Yellow Pages ad, and a good organizer of some sort. If you intend on offering catering as one of your event planning jobs, then clearly you will need a fully stocked kitchen but it is possible to outsource this function if you are coordinating the entire event. Bare bones start-up costs including a rough estimate for liability insurance would be less than $2500 if you did your homework and found some deals along the way.

Recommended experience, skills, and training:
Although college degrees are available for an event planner, most of the entrepreneurs within the industry do not have one. The majority of business owners started out in catering or business meeting planning and expanded into event planning. However, many owners have attended classes and attained certification. In addition to education, learning how to become a party and event planner includes experience in the following areas: marketing, accounting, management, and sales.

Marketing tips:
To obtain credibility as a competent event planner, it is imperative that you present a professional image at all times. All of your invoices, e-mails, business cards, and correspondence should bear your company logo and have continuity in visual presentation. You will probably see good results from joining networking groups and the local chamber of commerce. Word-of-mouth will be critical in the early phases while working with the public but you will need a completely professional image and marketing strategy to land the corporate accounts.

Creating a website and filling it with a lot of useful content will land you a high ranking in the search engines and provide you with a powerful marketing tool to help promote your business. Be sure to include a link to this website in all of your e-mails and correspondence as a cheap but effective way of driving traffic to your site. Finally, use direct mail campaigns to local businesses that include some kind of promotion or discount for using your services.

Financing sources:
Learning how to become a party and event planner takes years of experience and a knack for organization but it does not require a lot of start-up capital. This is very fortunate because most banks are not going to loan you the money anyway if you are a brand new business. But, if you already own a catering business and are merely seeking to diversify your services, then your local bank is definitely an option. For everyone else, consider your friends and family if you do not already own a computer or have the cash.

Income Potential:
The income potential of learning for an event planner is only limited by your ability to sell yourself and your services to the clients. With over $500 billion dollars out there up for grabs, there is no reason why you cannot see six figures within the first three years. Like any business, however, you will only be successful if you deliver unparalleled service time and time again. But, if you love planning an event and seeing people happy, then becoming a party and event planner is for you and a way towards financial independence.

Event Security Services For You and Your Company

Wedding Decorations

Cape Town Wedding Coordinator

We all love parties, whether it be a fancy wedding party or some casual get-together in . If you are throwing a party in a restaurant, then you need not worry about the catering. However, if you plan to arrange a party at your house, you can well imagine how difficult it could be to cook food for 20 to 30 guests. In such a case, it is advisable that one hire a good catering service to do the job.

Bridal Shower Party Planning

 

New York is one of the most important places in the world. Being the Center for world trade and commerce, it draws large number of businessmen, corporate professionals from all over the world. Also New York is a very popular tourist destination with thousands of tourists crossing over its border every year. New York has some of the best hotels, restaurants, shopping malls, theaters and landscapes. It has an electrifying night life and a rich culture & heritage. Corporate events, wedding parties, product launches, fashion shows and social events are a regular in New York.

Event Planning has been a highly popular business in the recent times with many firms offering event planning services throughout New York. In fact one can find an event planning firm in every corner of New York. Planning an event requires detailed work on every aspect of the event in order to make it a success. Negligence on any part and there is every chance that the event may fall flat on its face.

A lot of tension, frustration and time are associated with planning an event. The event planners are the best people who can help you plan your event in the most efficient way and thereby ensure its success. The New York Event Planner offers the services of some of the world's best professional in event planning and management. Though these event planners offer services at a fee, it is worth taking the services of a professional. Everyone can find an event planning professional that suits his budget in New York. Some of the most well known and popular event planning firms in New York include: Bowlmor lanes, EMRG media NYC, Catering Guy.com, Steffan group, Crème de la Crème events and Maven Events.

An event planner professional has to very creative and must have a personality that must connect well with the clients and have a clear picture of the clients specific and personal needs for the event. The biggest constraint of organizing an event is its budget. Many a times, without careful and detailed planning, the budget shoots up beyond the expectations. The event planner professional has connections with the best vendors in New York and hence gets his client the best deal. The event planning professionals are in a much better position to negotiate with the vendors and get discounts.

Event planning professionals will help avoid disasters at the events because they would oversee all the operations of the day until everything is over. In the event of some crisis arising at the event, the event planning professionals are much better prepared to deal with it rather than having the client to deal with the situation.

Planning for an event requires a lot of dedication and time and the event planning professionals would ensure that there is no compromise on any part associated with the successful organizing of the event.

How to Become an Event Planner

Temporary Tattoo Artistry

Cape Town Wedding Coordinator

We all love parties, whether it be a fancy wedding party or some casual get-together in . If you are throwing a party in a restaurant, then you need not worry about the catering. However, if you plan to arrange a party at your house, you can well imagine how difficult it could be to cook food for 20 to 30 guests. In such a case, it is advisable that one hire a good catering service to do the job.

Pastry Chef Services

 

Are you looking for security personnel?

There are various agencies that offer you security and protection. If you are hosting an event, you cannot ignore the event security factor; the absence of efficient security personnel at your event could lead to a lot of safety issues, disorganization and complete mayhem. Why take the risk? It is better to be safe than sorry. You can look for professional agencies online. This method is a quick, easy and hassle free way to cater to your needs of hiring security.

If you are in London, you can gain access to some very good and reliable security services. Security services in London are of exceptional quality. When you require event security, you can hire them from a London agency and have total peace of mind knowing that your event will go off smoothly.

Know about the importance of event security London

Event security is a serious issue. Security personnel offering their services at any event should be efficient, alert and skilful. Be it a corporate event, a celebrity wedding, or any other kind of event, security has to be strong. Event security services in London supply ex-military personnel and ex-police for certain events which demand extra protection and security.

Various kinds of event security you can ask for

You might want to hire London based security service for several occasions and events.

* You can request for VIP security services as well as bodyguard services. A good event security service should be able to provide security by implementing technologies like access control, CCTV cameras, vehicle tracking, biometric security and remote monitoring.

* The bodyguards provided by security agencies are efficient in offering close protection. You can also ask for round-the-clock bodyguards for offering security. Celebrities and VIPs can obtain services of bodyguards for additional security. Bodyguard personnel are hand-picked for matching the requirements of clients.

* You can also request for event stewards to ensure safety at any kind of event. Event stewards are very efficient in controlling crowds and also helping to keep the event organized with no disruption.

* Trained personnel are provided to celebrities across London. The staff are very reliable and celebrities feel totally at ease and secure with them around.

What you need to look for

Make sure that the security services agency is providing you adequately trained personnel. The staff should be professional and reliable in the manner they deliver their services. Look for security services which match the British standards.

Whenever you arrange for an event, it is wise to have professional bodyguards and personnel. We often hear of anti-socials causing disruption because of their unscrupulous activities and vandalism. You definitely don't want to take such chances during an event you are organizing. You should ensure total security and safety at any event that you organize; for this, employing protection services is absolutely essential.

Not only events, security services are offered to you individually also if you are a VIP or a celebrity. London event security services offer unparalleled services, so make a wise choice and choose the best you can find in the industry.

The Importance of an Event Planner

Craft Party Planning

Cape Town Wedding Coordinator

West Beach Florist

We all love parties, whether it be a fancy wedding party or some casual get-together in West Beach . If you are throwing a party in a restaurant, then you need not worry about the catering. However, if you plan to arrange a party at your house, you can well imagine how difficult it could be to cook food for 20 to 30 guests. In such a case, it is advisable that one hire a good catering service to do the job.

Singer

 

New York is one of the most important places in the world. Being the Center for world trade and commerce, it draws large number of businessmen, corporate professionals from all over the world. Also New York is a very popular tourist destination with thousands of tourists crossing over its border every year. New York has some of the best hotels, restaurants, shopping malls, theaters and landscapes. It has an electrifying night life and a rich culture & heritage. Corporate events, wedding parties, product launches, fashion shows and social events are a regular in New York.

Event Planning has been a highly popular business in the recent times with many firms offering event planning services throughout New York. In fact one can find an event planning firm in every corner of New York. Planning an event requires detailed work on every aspect of the event in order to make it a success. Negligence on any part and there is every chance that the event may fall flat on its face.

A lot of tension, frustration and time are associated with planning an event. The event planners are the best people who can help you plan your event in the most efficient way and thereby ensure its success. The New York Event Planner offers the services of some of the world's best professional in event planning and management. Though these event planners offer services at a fee, it is worth taking the services of a professional. Everyone can find an event planning professional that suits his budget in New York. Some of the most well known and popular event planning firms in New York include: Bowlmor lanes, EMRG media NYC, Catering Guy.com, Steffan group, Crème de la Crème events and Maven Events.

An event planner professional has to very creative and must have a personality that must connect well with the clients and have a clear picture of the clients specific and personal needs for the event. The biggest constraint of organizing an event is its budget. Many a times, without careful and detailed planning, the budget shoots up beyond the expectations. The event planner professional has connections with the best vendors in New York and hence gets his client the best deal. The event planning professionals are in a much better position to negotiate with the vendors and get discounts.

Event planning professionals will help avoid disasters at the events because they would oversee all the operations of the day until everything is over. In the event of some crisis arising at the event, the event planning professionals are much better prepared to deal with it rather than having the client to deal with the situation.

Planning for an event requires a lot of dedication and time and the event planning professionals would ensure that there is no compromise on any part associated with the successful organizing of the event.

The Importance of an Event Planner

Impressionist Entertainment

Cape Town Wedding Coordinator

Table View Jumping Castle Rentals

We all love parties, whether it be a fancy wedding party or some casual get-together in Table View . If you are throwing a party in a restaurant, then you need not worry about the catering. However, if you plan to arrange a party at your house, you can well imagine how difficult it could be to cook food for 20 to 30 guests. In such a case, it is advisable that one hire a good catering service to do the job.

Solo Musician Entertainment

 

Marketing professionals and specialist use many tactics to attract and retain their customers. These activities comprise of different concepts, the most important one being the marketing mix. There are two concepts for marketing mix: 4P and 7P. It is essential to balance the 4Ps or the 7Ps of the marketing mix. The concept of 4Ps has been long used for the product industry while the latter has emerged as a successful proposition for the services industry.

The 7Ps of the marketing mix can be discussed as:

Product - It must provide value to a customer but does not have to be tangible at the same time. Basically, it involves introducing new products or improvising the existing products.

Price - Pricing must be competitive and must entail profit. The pricing strategy can comprise discounts, offers and the like.

Place - It refers to the place where the customers can buy the product and how the product reaches out to that place. This is done through different channels, like Internet, wholesalers and retailers.

Promotion - It includes the various ways of communicating to the customers of what the company has to offer. It is about communicating about the benefits of using a particular product or service rather than just talking about its features.

People - People refer to the customers, employees, management and everybody else involved in it. It is essential for everyone to realize that the reputation of the brand that you are involved with is in the people's hands.

Process - It refers to the methods and process of providing a service and is hence essential to have a thorough knowledge on whether the services are helpful to the customers, if they are provided in time, if the customers are informed in hand about the services and many such things.

Physical (evidence) - It refers to the experience of using a product or service. When a service goes out to the customer, it is essential that you help him see what he is buying or not. For example- brochures, pamphlets etc serve this purpose.

Meeting Customer Needs And Wants

Scrapbooking

Cape Town Wedding Coordinator